Communications Specialist

Accuray•Madison, WI

23d

About The Position

Give hope. Give health. Make your mark in the fight against cancer. At Accuray, we make a direct and powerful impact on the lives of cancer patients every day — helping them live longer, better lives. But our commitment to innovation offers a truly unique opportunity: the chance to change the fight against cancer — helping to develop, introduce and support new treatment delivery systems and software that will give new hope and new health to cancer patients and cancer survivors around the world . Accuray develops, manufactures and sells radiotherapy systems for alternative cancer treatments. Our radiation therapy for cancer makes treatment shorter, safer, personalized and more effective, ultimately enabling patients to live longer, better lives. Job Description SUMMARY: The Communications Specialist is responsible for creating, executing, and supporting both external and internal communication strategies that enhance the company’s brand, engage key audiences, and support business objectives. This role works closely with marketing, human resources, and other cross-functional teams to deliver compelling messaging and drive positive media coverage.

Requirements

Bachelor's degree in communications, journalism, business or related required
5+ years of experience in public relations, communications, or related roles
Strong knowledge of public relations standards and practices
Requires analytical ability and strategic and tactical thinking
Self-starter, strategic thinker, flexible, personable and good at managing details
Commitment to delivering high quality results
Strong organizational and multi-tasking abilities
Ability to work effectively cross-functionally across many levels of organization
Strong written and verbal communication skills
Ability to meet deadlines and prioritize workload
Sensitivity to public perceptions on behalf of Accuray
Ability to work well independently and as part of a team
To qualify for this position, candidates must be able to furnish proof that they are authorized to work in the country they are applying on a permanent basis without sponsorship.

Nice To Haves

Experience in medical device healthcare, or technology PR
Experience working for a publicly traded company
Journalism or copywriting background
Analytical skills to measure campaign effectiveness

Responsibilities

Support the development and execution of media outreach strategies aligned with company goals.
Draft and distribute press releases, story pitches, and company news to media outlets.
Respond to media inquiries promptly and accurately.
Monitor industry and competitive media coverage; generate ideas for proactive outreach.
Assist in preparing spokespeople for media interactions and coordinate interviews as needed.
Maintain and update virtual press kits and media resources.
Develop and deliver internal communications (newsletters, announcements, intranet content) to keep employees informed and engaged.
Collaborate with HR, leadership, and other teams to ensure consistent messaging across the organization.
Support internal campaigns and initiatives that reinforce company culture and values.
Create written materials including press releases, Q&As, web content, and product messaging.
Edit and review communications to ensure clarity, consistency, and alignment with brand voice.
Assist in updating and maintaining communication channels (SharePoint, intranet, website).
Work with marketing, product management, and sales teams to support brand communication strategies.
Coordinate with external agencies and vendors as needed.
Partner with medical affairs and other departments to publicize relevant data and achievements.
Track and report on the effectiveness of communication campaigns.
Support budget management for PR activities as assigned.
Stay current on PR best practices and industry trends.