Communications Specialist (Seasonal) - Orlando Storm

XFL Properties LLC DBA United Football League

19d • Hybrid

About The Position

The Communications Specialist serves as a senior communications professional responsible for managing and executing league and team-level media relations strategies within an assigned local market. Acting as the on-site communications authority (“boots on the ground”), this role exercises independent judgment in managing media relationships, overseeing game-day media operations, and advising internal stakeholders on communications strategy. The position reports to  the Senior Director of Communications and works closely with cross-functional partners to ensure consistent, accurate, and strategic messaging that supports league objectives, brand reputation, and business operations.

Requirements

• 3-5 years of experience in communications and public relations, with specific experience in the sports, media and/or entertainment industries
• Bachelor’s degree is required
• Experience in media game day activities, including press box operations.
• Strong knowledge of sports, entertainment, and media landscape.
• Solid relationships with relevant local media contacts.
• Excellent writing and verbal communication skills.
• Highly organized and detail-oriented with excellent project management skills, while exercising flexibility and ability to adapt in fast-paced work environment
• A self-starter with enthusiasm and determination to ensure consistent achievement of deliverables, timelines, and objectives across multiple stakeholders.
• Ability to travel and flexibility to work nights, weekends, and holidays.

Responsibilities

• Independently develop, draft, and distribute official communications materials, including game notes, press releases, media advisories, statistical summaries, and postgame recaps, ensuring alignment with league messaging and communications standards.
• Serve as a primary liaison between the organization and local, regional, and national media outlets, exercising discretion in media engagement, story pitching, interview facilitation, and response management.
• Maintain and strategically manage local media relationships, media distribution lists, podcast databases, and targeted pitch strategies to support league visibility and business priorities.
• Provide guidance and recommendations to internal stakeholders regarding media strategy, messaging approach, and timing of announcements.
• Assist in coordinating the media credentialing process for all home games, including approval decisions, access levels, and compliance with league policies.
• Manage media monitoring systems, including clip tagging, trend analysis, and reporting, to inform leadership of media coverage, reputational considerations, and emerging narratives.
• Will be provided direction to schedule and coordinate media availability for coaches, players, and executives, applying judgment to balance operational needs, messaging priorities, and media demands.
• Lead game-day media operations in accordance with league timelines and policies, including the distribution of official materials, statistics, rosters, and postgame documentation.
• Serve as the Media Relations Representative on the game-day emergency management team when the Senior/Director of Communications is unavailable, representing communications interests in time-sensitive decision-making.
• Exercise supervisory authority over game-day staff, interns, and statistics runners, including assignment of duties, operational oversight, and issue resolution.
• Coordinate press box operations, media seating, credential access, Wi-Fi distribution, and sponsored elements in postgame press conference areas.
• Collaborate with football operations and communications leadership to manage injury reporting, postgame player selections, and locker room media access.
• Partner with marketing, sponsorship, and league communications teams to ensure integrated messaging and execution of sponsored and promotional initiatives.
• Advise the Senior/Director of Communications on local market dynamics, media sentiment, and opportunities or risks related to public relations and brand reputation.
• Represent the communications function in planning discussions, providing input that impacts league operations and public-facing strategy.
• Perform other professional-level duties as assigned that support league communications and business objectives.
• Travel as required to support league events and operations (reimbursed when applicable).

Benefits

• This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus.

What This Job Offers

• Career Level: Mid Level