Communications & Social Media Specialist- Dedman School of Law (HR Title: Communications Specialist II)

Southern Methodist University • Dallas, TX

40d • Onsite

About The Position

This role is an on-campus, in-person position. The Communications & Social Media Specialist supports Dedman Law's marketing strategy by managing social media, faculty promotion, and internal communications. This role creates and distributes digital content that highlights faculty achievements, student success, and alumni engagement. The position also maintains the law school's website content, oversees digital newsletters, and manages on-campus displays to ensure timely, consistent communication across all platforms.

Requirements

• Bachelor's is required, ideally with a concentration in Communications, Marketing, Public Relations or related field
• A minimum of two years of work experience in a marketing-related role.
• Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.
• Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.
• REQUIRED: Excel, Word, Outlook, PowerPoint, social media including Facebook, Instagram, X, and LinkedIn

Nice To Haves

• Social media experience preferred
• PREFERRED: Sprout Social or other social media management software, Sitecore CMS

Responsibilities

• Develop and implement a strategic and cutting-edge social media plan for all law school and alumni accounts.
• Produce and edit innovative videos for social media and web content.
• Coordinate photography/videography coverage for events and handle live posting.
• Manage digital displays (Appspace) and update content as needed.
• Maintain and update faculty and adjunct web pages, including bios, publications, and media citations.
• Coordinate monthly Faculty Activities & Accolades email.
• Assist with content for press releases, U.S. News communications, and website updates as needed.
• Manage the mailing lists, deceased alumni list, class notes, and other content submitted via LibWizard.
• Produce and distribute weekly LawTalk internal newsletter and assist with Mustang Minute contributions.
• Manage online RSVP forms (Cvent, LibWizard) and alumni event web pages.
• Order and track branded promotional items; maintain inventory and vendor relationships.
• Manage the SMULawComms inbox and route inquiries appropriately.
• Support marketing and communications team in proofing, scheduling, and distributing e-communications.
• Create and assist with PowerPoint presentations as needed.
• Collect, analyze, and report on social media, web, and email performance to inform future content strategy.

Benefits

• SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
• SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
• The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 1,001-5,000 employees