Communications Planning Manager

AT&T•El Segundo, CA

12d•Onsite

About The Position

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it. About the Marketing & Growth Organization The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. Work Schedule: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Locations: Dallas TX or El Segundo, CA Job Summary: We are seeking an experienced and motivated Communication Planner to join our team. The ideal candidate will possess a blend of strategic, analytical, and creative skills, with a deep understanding of audience behavior and media consumption. As a Communication Planner, you will develop and execute strategic communication plans to ensure our messages reach the right audience, at the right time, through the most effective channels.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
Proven experience in communication planning, preferably within a corporate or agency setting.
Strong writing, editing, and proofreading skills.
Excellent interpersonal and collaboration skills.
Proficiency in using communication tools and platforms, including social media, content management systems, and analytics software.
Strong project management skills with the ability to handle multiple projects simultaneously.
Attention to detail and a commitment to delivering high-quality work.
Audience Segmentation & Behavioral Insights: Understanding different customer segments, their behaviors, and how they engage with content to tailor messaging effectively.
Omnichannel Strategy Development: Planning integrated campaigns across multiple platforms (social media, email, print, digital ads, etc.) to create a seamless customer experience.
Data Analytics & Performance Measurement: Using tools to track campaign success and optimize strategies based on data-driven insights.
Persuasive & Adaptive Messaging: Crafting compelling messages that align with brand voice and adapting them for different audience needs, cultural contexts, and platforms.
Customer Retention & Loyalty: Developing communication strategies to reduce churn, increase engagement, and promote loyalty programs.

Responsibilities

Develop and implement strategic communication plans to support company initiatives and campaigns, ensuring messages reach the right audience at the right time.
Conduct thorough research and analysis to understand audience behavior, preferences, and media consumption, including customer behavior and journey mapping.
Craft targeted messages and select appropriate channels (social media, email, digital ads, traditional media, etc.) to engage the audience effectively.
Collaborate with marketing, PR, creative, and media teams to ensure smooth execution of campaigns.
Build and maintain strong relationships across departments to facilitate cohesive and consistent messaging.
Analyze campaign effectiveness using KPIs, analytics tools, and customer feedback to optimize future communications.
Stay informed on industry trends and best practices to continuously enhance communication strategies.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone