Charlotte Center for Legal Advocacy - Communications Outreach Specialist
About The Position
The Communications Outreach Specialist plays a critical role in advancing Charlotte Center for Legal Advocacy's mission by increasing public awareness of our civil legal services and deepening engagement with the communities we serve. This position is responsible for developing and executing outreach and communications strategies that connect clients, partners, donors and the broader community to our work in health care access, public benefits, immigration, housing stability, tax issues and economic security. Working closely with the Advancement and Program teams, the Communications Outreach Specialist will translate complex legal issues into clear, compelling messages; amplify client-centered stories; and ensure consistent, inclusive and mission-aligned communications across platforms. The ideal candidate is a strong writer, thoughtful storyteller, and proactive collaborator who is passionate about social justice and community impact.
Requirements
- Bachelor's degree in communications, journalism, public relations or a related field
- Exceptional verbal and written communication skills
- Effective team player with excellent interpersonal skills, including the ability to communicate diplomatically and professionally with a wide variety of constituencies
- Outgoing and comfortable talking to diverse audiences
- Strong ability to effectively juggle competing, time-sensitive priorities
- Proficient with Adobe Creative Suite, Canva, Microsoft Office, WordPress and other related technology platforms
- Availability to support occasional weekend and after-hours events
- Passion for social justice and the mission and vision of Charlotte Center for Legal Advocacy
Nice To Haves
- A minimum of three years of experience in communications strategy development strongly preferred
- Bilingual with proficiency in Spanish highly preferred
Responsibilities
- Create clear, engaging and accessible content for digital and print platforms, including website updates, newsletters, videos, social media posts, flyers and program materials
- Translate complex legal and policy information into audience-appropriate messaging
- Support storytelling efforts by highlighting client impact, program successes, and community partnerships (with appropriate confidentiality and consent)
- Coordinate outreach efforts to increase awareness of civil legal services among clients, community partners and referral sources
- Represent the organization at community events, resource fairs and partner meetings as needed
- Co-lead annual Back to School Bash in conjunction with Advancement Specialist and summer interns
- Develop outreach materials tailored to diverse audiences, including multilingual and culturally responsive content when appropriate
- Manage and maintain social media channels, including content planning, posting and engagement
- Track basic analytics to assess reach and effectiveness and adjust strategies accordingly
- Support email communications and campaigns in collaboration with the Advancement team
- Ensure all communications reflect Charlotte Center for Legal Advocacy's mission, values and brand voice
- Maintain consistency across programs while adapting messaging to specific audiences
- Assist with the Intranet and with internal communications as needed to support staff alignment and awareness
- Draft/update communications policies, together with the Chief Philanthropy Officer and Chief Executive Officer
- Work cross-functionally with program staff to identify outreach opportunities and communication needs
- Support Advancement initiatives through campaign messaging, event promotion and donor-facing communications
- Contribute ideas and strategies to strengthen overall communications and outreach efforts
- Assist with special projects and other departmental responsibilities as needed
- Perform other tasks as assigned by Chief Philanthropy Officer or Chief Executive Officer
Benefits
- Charlotte Center for Legal Advocacy offers a generous leave and benefits package, including medical, dental, and vision coverage at 100% for employees, 22 paid days of General Leave increasing proportionately with tenure; 15 paid holidays and 100% employer-paid professional liability.
- Charlotte Center for Legal Advocacy also offers parental leave; life insurance; long and short-term disability insurance; a salary reduction option for a flexible spending account or health savings account; and opportunities for continuing education.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
