Communications Officer

World Bank Group • Washington, DC

4d

About The Position

Working at the World Bank Group (WBG) provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. Please visit www.worldbank.org. The Multilateral Investment Guarantee Agency (MIGA) is a member of the WBG and home to the WBG Guarantee Platform. Our mission is to promote investment in developing countries to help end extreme poverty and boost shared prosperity through political risk insurance, credit enhancement, and trade finance guarantees against non-commercial risks. As one of the two private sector arms of the WBG, MIGA works closely with the International Finance Corporation (IFC)—the world’s largest global development institution focused on the private sector in emerging markets—to mobilize private capital at scale, create jobs, and expand our guarantee business to $20 billion by 2030. For more information, visit www.miga.org and www.ifc.org. The integrated IFC and MIGA communications team manages all aspects of internal and external communications for IFC and MIGA, seeking to: • Promote a greater awareness of and support for the World Bank Group among all stakeholders. • Communicate development impact. • Provide marketing and communications support to business operations. • Safeguard the institution’s external image and reputation. MIGA's communications focus on highlighting the WBG Guarantee Platform’s added value among investors (e.g., better financial terms and conditions, innovative products and deals); disseminating information on the Agency's development impact; cultivating contacts with stakeholders; and coordinating with IFC and World Bank counterparts.

Requirements

• Master's degree (e.g., in communications, marketing, journalism, English, or economics) and at least 5 years of relevant experience in communications, marketing, journalism (ideally in international development work), or an equivalent combination of education and experience.
• Proficiency with Canva, SEO, Drupal, Adobe Campaigns, Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, InDesign), After Effects, HTML, CSS, Adobe Analytics, Google Analytics, and Google Adwords.
• Demonstrated ability to design creative and effective campaigns using social media and the web.
• Ability to work as part of a team and collaborate with multiple colleagues, who may be working remotely.
• Ability to work in a fast-paced environment, juggling multiple priorities independently.
• Excellent command of written and oral communications in English.

Responsibilities

• Developing an understanding of MIGA’s business model, products, and operations and becoming able to quickly generate accurate yet eye-catching social media posts and other innovative products to fulfill the organization’s marketing needs.
• Managing MIGA’s internal and external websites and social media channels, proposing improvements, and keeping abreast of current trends and best practices in digital communications.
• Planning, developing, and publishing content across all digital platforms; co-leading paid/organic campaigns and delivering real-time event coverage.
• Liaising with colleagues at the World Bank and IFC to promote content and share best practices – particularly with IFC regarding private sector communications.
• Conceptualizing, drafting, and scripting a range of marketing materials including podcasts, explainer videos, case studies, FAQs, and sector briefs to showcase product value and drive engagement.
• Maintaining relationships with vendors providing design, social media marketing, and other services.
• Managing the private MIGA LinkedIn group and MIGA Viva Engage channels.
• Curating, writing, designing, and circulating monthly internal and external email newsletters and supporting major event campaigns.
• Leading on the planning and execution of special events such as the Gender Leadership Awards, the FT Africa Sustainable Futures Awards, and MIGA’s participation in the Spring and Annual Meetings.
• Liaising with vendors as needed to produce design and event materials, track metrics about the performance of events, and continuously innovate to improve them. Some travel may be required for events outside of Washington.
• Maintaining relationships with vendors providing design, social media marketing, and other services.
• Maintaining close communication with MIGA’s IT team about site improvements and bug fixes.
• Tracking project pipelines and editorial calendar for digital content, ensuring alignment with strategic objectives and timely production schedules.
• Monitoring digital performance and providing analytics reports and real-time and campaign/event insights to leadership.
• Photographing MIGA internal and external events as needed and creating slideshows and short writeups about them.
• Designing posters, email invitations, and other assets as needed; occasional video or audio editing.

Benefits

• The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees