Communications & Marketing Supervisor

Jersey City Free Public Library • Jersey City, NJ

3d • $65,000 - $72,500

About The Position

The JCFPL is seeking a bright, dynamic, outgoing and collaborative individual to coordinate the execution of the functions of, and support, supervise, and lead a Communications & Marketing team of five staff members. With guidance from the Public Information Officer, the Communications & Marketing Supervisor supports the implementation of departmental objectives and is responsible for coordinating their own efforts, as well as the efforts of department staff, in carrying them out. The ideal candidate will have a facility with and enthusiasm for a wide and ever-growing range of communications and marketing principles, methods, and tools; a willingness to learn and grow as the leader of a team with responsibilities as an individual contributor; an energetic approach to serving as a knowledgeable internal resource; courtesy, flexibility and a sense of humor. This role focuses on the execution, coordination, and supervision of communications and marketing initiatives and does not serve as the Library’s primary media spokesperson or records custodian. Please note, this vacancy announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for the employee for this job. The essential functions or duties listed below are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if work is similar, related, or a logical assignment to the position.

Requirements

• A minimum of two (2) year's experience in a communications field such as media, public relations, or marketing.
• Knowledge of and ability to apply the principles, practices, and methods of communications and marketing.
• Knowledge of and ability to apply the principles, practices, and methods of relative prioritization of potential courses of action and resource allocation.
• Ability to identify and align competing, divergent, and/or emerging priorities.
• Knowledge of and ability to apply the principles, practices, and methods of outcome-oriented goal-setting.
• Knowledge of and ability to apply the principles, practices, and methods of collecting, evaluating, and reporting on data with respect to identified goals.
• Broad range of knowledge of and ability to execute the functions of Communications & Marketing, including: strategic communication across a wide range of Library-owned and third-party platforms, including websites, social media, broadcast/streaming media, print materials, paid advertising, earned media/press, etc.; drafting and editing of copy, graphic elements and design, visual materials, and audiovisual productions; coordinating informational programs and supporting communications initiatives, including assisting with materials for interviews or public events as directed; content, front-end and back-end functions, and compliance for web platforms; collection, evaluation, and publication of statistics and data to support communication and marketing objectives; compliance with applicable Library policies, procedures, and approved guidance related to the dissemination of public information, as well as industry best practices; mastery of spoken and written English grammar, vocabulary, and spelling; confidence to utilize the English language with the skill and discrimination necessary to prepare verbal and written communication that is understandable to individuals with varied educational levels, occupational interests, and backgrounds.
• Broad knowledge of and ability to apply the principles, practices, and methods of setting clear expectations and delegating responsibility, particularly in the context of the job duties, competencies, and/or objectives of employees within Communications & Marketing.
• Broad knowledge of and ability to apply the principles, practices, and methods of sound project management.
• Broad range of knowledge and skills to perform a variety of responsibilities inherent in managing services and/or staff, including timely and quality decisions, process management, conflict management, motivating and developing staff, and policy development and implementation.
• Ability and desire to make complex decisions independently in accordance with identified goals and Library policies and procedures.
• Knowledge of legal and/or ethical requirements with respect to confidentiality of information, and of the Library's confidentiality policies and procedures.
• Ability and desire to exercise sound judgment and discretion regarding the Library, its employees, patrons, and partners; including sound financial judgment related to the prudent stewarding of the Library's resources.
• Confident communication skills, in contexts ranging from informal one-on-one conversations to public presentations with a large audience.
• Highly developed sense of curiosity about assigned duties and competencies, the Library’s functional areas, and the wider community of public libraries.
• Ability and desire to foster strong professional relationships among Library leaders and staff.
• Highly developed ability to roll with challenges and identify opportunities in changing circumstances.
• Positive, constructive, collegial demeanor.
• Confident command of a wide range of Microsoft Office and other software applications, including Adobe Suite, Canva, Wordpress, various social media platforms, etc.
• Knowledge of and ability to apply high-quality customer service standards.
• Knowledge of and ability to apply the basic values and ethics of library service.
• Knowledge of and ability to perform the functions of email, calendar applications, and task management.
• Knowledge of and ability to use computer hardware, peripherals, software, and operating system functions.
• Knowledge of and ability to apply the principles, practices, and methods of information literacy and common security protocols related to internet use.

Nice To Haves

• Bachelor's degree in marketing or communications is strongly encouraged to apply.
• Minimum of one (1) year in a supervisory or project management role.
• Knowledge of Jersey City’s population, geography, and/or local government.
• Experience and familiarity with urban public libraries.
• Facility in a non-English language spoken in Jersey City (such as Spanish, Hindi, Arabic, Tagalog, etc.).

Responsibilities

• With guidance from the Public Information Officer, support the implementation of Communications & Marketing Department objectives and the processes, procedures, and methods by which they are carried out, in alignment with available resources and priorities.
• Ensure that the priorities of Communications & Marketing align with and support Library priorities; encourage the identification and support of emerging priorities.
• Set clearly defined, measurable goals for progress within Communications & Marketing that align with and support the Library’s organizational priorities and identified areas of impact.
• Oversee and/or effectively delegate the timely measurement of progress toward identified goals.
• Oversee and/or effectively delegate the execution of the functions of Communications & Marketing, including: distribution of public-facing information via Library-owned and third-party platforms, including websites, social media, broadcast/streaming media, print materials, paid advertising, earned media/press, etc.; creation, review and evaluation of copy, graphic designs, and audiovisual assets for policy and content; styling of informational and promotional materials; assessment of the value and effectiveness of written, graphic, and audiovisual material in achieving the Library’s information and program objectives; supporting media-related initiatives as directed, including drafting materials and coordinating logistics for press activity under the direction of the Public Information Officer; content, front-end and back-end functions, and compliance for Library-owned web platforms, including www.jclibrary.org and associated websites; coordination and direction of public-facing events to familiarize external stakeholders with Library activities; collection, evaluation, and publication of statistics and data to support Library communication and marketing objectives; development and implementation of public surveys to identify community need and/or consumer interests, attitudes, and habits; dissemination of up-to-date information about the Library’s resources, staff, and operations to patrons and other relevant audiences ensuring public-facing content follows established Library policies and approved guidance, while maintaining confidentiality of protected or sensitive information.
• Oversee the supervision and monitoring of the output and work-related activities of employees in the Communications & Marketing Department, in the fulfillment of their assigned duties.
• Responsible for reviewing and approving employee timesheets, overseeing scheduling and attendance, supporting performance management processes, and carrying out other related managerial and administrative duties as required.
• Identify and build new and/or improved processes to sustain achievements and support future progress towards identified goals, particularly in the context of Communications & Marketing.
• With the oversight of the Library Director and/or as directed by the Public Information Officer, assist in planning and monitoring assigned departmental and/or project budgets.
• Oversee and/or effectively delegate the provision of training to the staff of Communications & Marketing in principles, practices, and methods to support the execution of their assigned duties.
• Oversee and/or effectively delegate the provision of training to Library leaders and staff in principles, practices, and methods to support their contributions to the execution of the functions of Communications & Marketing.
• Within delegated authority and/or as directed, establish and maintain collaborative working relationships to maximize the effectiveness of Library partnerships, with current and prospective stakeholders.
• Contribute to and model standards and practices for the delivery of high-quality customer service, both internally and externally.
• Ability to work flexible hours as needed to support events and programs that may occur outside normal business hours.

Benefits

• Medical coverage 60 days from the first day of employment
• Prescription coverage is the first of the month following 60 days of employment at no cost to the employee and additional cost per each dependent added.
• Dental coverage is provided at no cost 60 days after the first day of employment.
• Vision coverage is provided at no cost and reimbursed at $250.00 per year.
• Life & AD&D insurance
• 403(b)
• participation in a pension plan (dependent on age at the time of hire date).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees