Communications Marketing Manager

ReputationScottsdale, AZ
5dHybrid

About The Position

As a key player in our marketing department, you will be responsible for delivering on the company’s content strategy and ensuring it aligns with our brand, engages our target audience, and drives business growth. This role requires a creative thinker with a strong understanding of the technology landscape (and associated trends), and the ability to work cross departmentally for alignment, oversight, and consistency.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field or equivalent experience
  • 5+ years of marketing experience, including demonstrated expertise in content creation and management, preferably within the SaaS or Mar-Tech industry.
  • Strong understanding of SEO principles and experience in optimizing content for search engines.
  • Excellent project management skills with the ability to drive initiatives forward and collaborate effectively across teams.
  • Exceptional written and verbal communication skills.
  • Creative thinking and a passion for staying ahead of industry trends.

Responsibilities

  • Work alongside a team of marketeers, including data analysts, designers, and multimedia specialists, to produce high-quality and compelling content.
  • Generate a variety of content types, including social media management, blog posts, campaign kits, research reports, case studies, byline articles, infographics, videos, and more.
  • Execute a thought leadership content strategy that aligns with the company's overall marketing objectives and brand positioning.
  • Create a cohesive and engaging narrative that communicates the value proposition of our Reputation Platform to our ICP and beyond.
  • Support our awareness efforts and thought leadership bench.
  • Work closely with the marketing and sales teams to support campaigns with relevant and impactful content.
  • Align content creation with product launches, research initiatives, awareness campaigns, promotions, and other strategic initiatives.
  • Ensure consistency in messaging, tone, and branding across all content channels and platforms.
  • Uphold and enhance the company's brand identity through compelling storytelling.
  • Monitor and analyze content performance metrics and provide insights to optimize future content
  • Utilize data and analytics to refine content strategies and optimize future efforts.

Benefits

  • Paid Time Off: Flexible PTO for salary paid employees
  • Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis.
  • 10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.
  • Health and Welfare Benefits
  • Multiple medical and dental plan options, plus 100% company paid vision coverage
  • 401k available through Fidelity
  • Paid Parental Leave for all eligible employees as of day 1 of employment
  • Employer paid short and long term disability and life insurance
  • Critical Illness, Accident & Hospital Indemnity insurance
  • Employee Assistance Program (EAP)
  • Access to a wide variety of perks and wellbeing apps:
  • - PerkSpot: Employee discount program
  • - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships
  • - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health
  • - Omada: Virtual prevention and physical therapy program
  • - Ladder: Supplemental life insurance
  • - SoFi: Financial wellbeing platform with 1:1 advice
  • - Fetch: Pet insurance discount program
  • - Spring Health for Guardian: Virtual mental health support
  • - XP Health for Guardian: Virtual eyewear platform
  • - Rate.com: Mortgage services discount program
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