Communications/Marketing Assistant Director, Career Center - Emory College of Arts and Sciences
About The Position
JOB DESCRIPTION: Manages the Career Center's internal and external marketing/communications efforts and provides communications perspective on initiatives and strategic planning. Develops and implements a marketing and communication strategy to support student recruitment, broaden awareness of the office's programs, brand, and further the mission of the Pathways Center and the College of Arts and Sciences. Designs, oversees, and updates the official website and other digital platforms. Develops, writes, reviews, and disseminates all marketing and promotional content in various channels and mediums, including social media. Evaluates the effectiveness of communication strategies across platforms and audiences. May conduct evaluations, surveys, and focus groups to assist in quality improvement efforts. Oversees relationships with vendors and Emory service providers. Monitors project budgets. May supervise staff, including full-time and student staff. Collaborates with key stakeholders across Emory and the division to achieve goals. Stays abreast of pertinent laws and implements the use of the latest trends in marketing, video, social media, and digital strategies. Performs related responsibilities as required.
Requirements
- A bachelor's degree in an applicable field, and three years of related experience, OR an equivalent combination of education, training, and experience.
- Must be proficient in AP Style Guide.
- Strong writing and editing skills; must be proficient in many writing styles, including promotional writing.
- Must have an understanding of 24-hour news cycle and media markets.
- Competency in the use of Microsoft Office Suite, web-based content management systems, Adobe CS Suite.
Nice To Haves
- A master's degree in English, journalism, communications, marketing, higher education, or related field is preferred.
Responsibilities
- Manages the Career Center's internal and external marketing/communications efforts and provides communications perspective on initiatives and strategic planning.
- Develops and implements a marketing and communication strategy to support student recruitment, broaden awareness of the office's programs, brand, and further the mission of the Pathways Center and the College of Arts and Sciences.
- Designs, oversees, and updates the official website and other digital platforms.
- Develops, writes, reviews, and disseminates all marketing and promotional content in various channels and mediums, including social media.
- Evaluates the effectiveness of communication strategies across platforms and audiences.
- May conduct evaluations, surveys, and focus groups to assist in quality improvement efforts.
- Oversees relationships with vendors and Emory service providers.
- Monitors project budgets.
- May supervise staff, including full-time and student staff.
- Collaborates with key stakeholders across Emory and the division to achieve goals.
- Stays abreast of pertinent laws and implements the use of the latest trends in marketing, video, social media, and digital strategies.
- Performs related responsibilities as required.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
