Communications Manager - Keystone Resort

Vail Resorts • Keystone, FL

2d • $70,000 - $78,000 • Onsite

About The Position

Vail Resorts is the world’s leading mountain resort operator, with 42 resorts in 15 states and four countries. The Communications Team is responsible for protecting and promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them – the Epic Pass. Our resort-based communications teams manage strategic communications, PR and social media. The Communications Manager for Keystone Resort is responsible for promoting and protecting the reputation of one of North America’s most popular ski resorts through proactive media relations, effective storytelling, social media management, and strategic communications. This role will act as a spokesperson for the resort and will be responsible for issue management and crisis communications. Additionally, the Manager will play a key role in managing the resorts’ social media accounts to ensure consistent and authentic storytelling across our owned channels. This includes content strategy and management of the resorts’ Senior Content Specialist. This position reports to the Sr. Manager of Communications for Keystone Resort and Breckenridge Ski Resort and is part of the broader Destination Resorts Communications team, responsible for building the reputation of Vail Resorts, the Epic Pass and the company’s other lines of business.

Requirements

• Bachelor’s degree required, preferably in Journalism, Communications or Marketing
• 5+ years of experience in an external communications or PR role, and proven experience working with local, regional, national and international journalists and editorial staffs
• On-site presence required at Keystone Resort
• Excellent writer able to draft nuanced communications on a variety of topics
• Experience with all forms of external communications channels, especially news media and social media
• Experience with crisis communications and issues management
• Passionate and out-front leader with drive to develop as a leader
• Proactive, self-starter who can manage independent projects
• Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally
• Team player – strives for collective success

Responsibilities

• Manage media relations for the resort, both reactively and through proactive outreach, to secure high-funnel and targeted media coverage.
• Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that supports their communication goals.
• Act as an official spokesperson for Keystone Resort.
• Work closely with the broader Communications team to ensure execution of the company’s strategies.
• Build relationships with internal and external stakeholders.
• Create, manage and execute meaningful hosting experiences for visiting media including itineraries, logistics, and follow-up.
• Act as a media escort when needed.
• Work closely with the corresponding Field Marketing Managers to help promote their department’s efforts.
• Create compelling content to help tell the resorts’ stories.
• Manage media lists, media tracking, and reporting.
• Manage the resorts’ Senior Content Specialist
• Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.
• Work closely with other members of the team to develop and lead the resort’s social media strategy including: social and digital media content ideation, creation, timely posting, oversight of social media channels, effective community management and reporting.
• Work with the resort Senior Content Specialist to maintain a content production calendar, with an organized schedule of cadenced messaging needs.
• Assess, manage and execute social media influencer relationships and visits to the resorts including contracts, itineraries, posts, and follow-up.
• Work with the resort Senior Content Specialist to capture regular resort content; organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers; and assist with larger-scale resort brand photo and video shoots.

Benefits

• Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager