Communications Manager

Swoop Airlines and Aviation

14d

About The Position

Swoop is searching for a creative and data-driven Communications Manager to join our Marketing Team. This role will support our content marketing efforts on social media, with a primary focus on LinkedIn. The ideal candidate is an expert in community management and eager to expand their strong written and verbal communication skills into public relations and industry awards. The position will report to the VP, Content & Campaign Strategy. It’s designed for candidates experienced in AdTech and HealthTech marketing, preferably with an understanding of the pharmaceutical industry.

Requirements

A Bachelor’s degree in marketing, communications, social media, or related field — or equivalent experience
Five to seven years of experience in social media management, preferably in B2B, healthcare, advertising, or AdTech industries
Strong written and verbal communication skills
Proven expertise in LinkedIn strategy development and community management
Experience reporting social media analytics to internal stakeholders
Basic graphic design and video editing skills
Experience using Canva and Adobe Premiere brand-compliant templates for content creation
Ability to adapt writing style to various audiences
Excellent time management, organizational, and project management skills
Attention to detail and commitment to high-quality deliverables
Strong analytical and data interpretation skills
Creative thinking and problem-solving
Proficiency in Google Workspace, Asana, Microsoft 365, Canva, and Adobe Creative Cloud

Nice To Haves

Have worked in social media roles for B2B companies and are preferably familiar with Swoop’s industry
Can speak to growing and engaging a target audience on LinkedIn
Have experience creating content from scratch for industry education, including video assets
Are familiar with healthcare marketing and privacy compliance
Are interested in or experienced with public relations, especially media outreach
Have a track record of data-driven decision-making and performance improvement
Are self-motivated, care about details, and enjoy solving problems
Have experience working with AI tools to generate quality writing, refine processes, and take over repetitive tasks
Have experience working remotely

Responsibilities

Work in close collaboration with the VP, Content & Campaign Strategy to craft Swoop’s comprehensive social media strategy and calendar
Create relevant social posts, short-form video, and content to help Swoop build authority as the omnichannel marketing partner of choice for pharmaceutical brands
Create engaging, industry-relevant content that aligns with Swoop’s brand voice and fosters meaningful interactions with our audience
Monitor Swoop's LinkedIn engagement and messages
Lead awards roadmap and entry writing
Assist in drafting and distributing press releases
Develop and maintain relationships with industry journalists and media outlets
Monitor industry news and competitors’ and partners’ social media for opportunities for Swoop to contribute expert commentary on relevant topics
Compile actionable insights on PR, social media, and awards to create data-driven strategies
Prepare regular reports on key metrics in social media, PR, and awards for leadership and internal communications
Collaborate cross-functionally with internal teams
Support paid campaign asset development and reporting as needed