Communications Lead - Thought Leadership

Santander • New York, NY

8d • $90,000 - $150,000

About The Position

The Communications Lead – Thought Leadership will join the Santander US Communications team reporting to the SVP, External Communications and serve as both a strategist and individual contributor for the US enterprise. The person in this role will be responsible for developing and managing data-driven thought leadership programs, supporting external distribution campaigns, and general media relations initiatives. This Communications Lead will be responsible for communications-based research development, thought leadership content writing, and supporting national and local media relations campaigns, social media content development and executive visibility on behalf of the Santander US brand and lines of businesses. This person brings a multi-stakeholder, business-driven mindset to communications, with the ability to be proactive while also seeing around corners for both opportunities and potential reputational risks. As a subject matter expert within the Communications team, this person will possess effective partnership skills with an ability to be collaborative while also continuing to advance the work. This Communications Lead will have a combination of experiences and transferrable skills that enable them to bring outside-in thinking to storytelling, with the ability to identify desired data points to support business narratives and opportunistically participate in news cycles. This role blends the art of communications with the science of research. The role represents equal parts of strategy, creativity, execution, and measurement.

Requirements

• Bachelor's Degree or equivalent work experience: Communications, Marketing, Business or equivalent field. - Required.
• 9+ Years of communications and PR experience with proficiency working on communications- or marketing-based research projects. - Required.
• Strong multi-tasker with the ability to tackle the timely and the strategic simultaneously.
• Combination of reactive and proactive media relations experience.
• Banking and/or broader Financial Services knowledge.
• Communications-based research acumen and project-management experience.
• Strong writer with track record of creating multi-channel content.
• Executive presence and partnership skills with a track-record of leading through influence.
• Proficient in PowerPoint and able to communicate data in a visually compelling way.
• Intellectually curious, embracing challenges with a creative, problem-solving mindset.

Nice To Haves

• Master's Degree: Communications, Marketing, Business or equivalent field. - Preferred.
• Agency experience is a plus.
• Public company experience a plus.
• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
• Experience in Microsoft Office products.

Responsibilities

• Accountable for day-to-day execution of thought leadership programs, including the development of communications-based research, content development and support materials, and external distribution campaigns.
• Conducts primary and secondary research to discern consumer and industry trends, while uncovering opportunities for the Santander US brand to participate in news cycles.
• Collaborates regularly with business communications strategists and relevant SME partners to identify desired headlines and narratives to advance the brand before multi-stakeholder audiences.
• Coordinates with research vendors and external agencies to develop relevant data to support external storytelling on behalf of the Santander US brand and lines of businesses and opportunistically participate in news cycles.
• Supports the development of a wide range of external communications content and support materials, including news releases, infographics, social media posts, bylines, and talking points.
• Engaging with media as part of an active media relations team, including managing inquiries and opportunities to support economic commentary program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees