Communications Intern

City of Brookings•Brookings, SD

2d•Onsite

About The Position

Under the direction of the Public Information Office, the Communications Intern will develop, design, and implement a variety of marketing and communication materials to promote public awareness of City initiatives, programs and events with priority on the Parks, Recreation and Forestry Department. The position is part-time (8 to 20 hours per week with a flexible on-site weekday schedule) during the academic year with opportunity for increased hours during summer months.

Requirements

Currently enrolled in or recently completed a bachelor’s or associate’s degree or certificate in journalism, communication, public relations, advertising, digital media, graphic design, English, or related field.
An equivalent combination of education, experience, and training may be considered.
Demonstrated strong written and verbal communication skills.
Demonstrated experience with Microsoft Office Suite.
Demonstrated experience with social media platforms and tools.
Knowledge of the principles and practices of communication, public relations, marketing, graphic design, and social media marketing.
Demonstrated attention to detail.
Valid driver’s license or ability to obtain one within 30 days of hire.
Must be legally authorized to work in the United States; this position does not support visa sponsorship.

Nice To Haves

Demonstrated experience with of graphic design, video editing, social media management tools and graphic design tools (Canva, Adobe Creative Suites, Hootsuite, Meta Business Suite, etc.).
Working knowledge of AP style of writing
Prior experience in communication, digital marketing, graphic design, journalism, public relations, or related experience

Responsibilities

Help develop, design and implement effective communication strategies to promote, educate and broaden the public’s awareness of initiatives, programs, events, and accomplishments, primarily in the Parks, Recreation and Forestry Department.
Work cooperatively and collaboratively with the Parks, Recreation and Forestry Department to identify and develop project goals and communication needs.
Ensure communication is consistent with the City’s various strategic plans; brand identity; and mission, vision and values.
Research, write, edit, and proofread engaging and informative content for marketing and educational materials, social media posts, press releases, brochures, website, presentations, reports, and more. Completed products must meet organization’s standards for writing, style, punctuation, and grammar.
Create content for and help maintain City website and multimedia platforms.
Research and develop educational plans and outreach materials.
Design and create libraries of engaging visual assets for branding, marketing, communications, and other needs across multimedia platforms. Ensure consistent alignment with City’s brand guidelines.
Create, schedule and manage digital marketing campaigns. Use analytical tools to track performance and optimize campaigns for maximum reach and engagement.
Shoot, produce, edit, and publish videos for various communication platforms, including social media, website, YouTube, and presentations.
Take and edit photos to use across multimedia platforms.
Help plan and coordinate community outreach and public engagement efforts, including special events, educational meetings and informational booths and displays.
Evaluate effectiveness of communication activities and make recommendations for continuous improvement.
Attend events, public meetings, staff meetings, and other meetings as directed.
Attend training, seminars and workshops as deemed necessary.
Perform all duties in compliance with safety standards and policies established by the City.
Perform other job-related duties as deemed necessary and additional duties, tasks, or responsibilities as assigned.