Communications Intern
About The Position
Sonoma Raceway is seeking an enthusiastic and motivated Communications Intern to join our team for the 2026 racing season. This internship will provide a hands-on opportunity to gain experience in public relations, promotions, digital marketing and brand activation within a dynamic and fast-paced environment. The intern will work closely with the communications and marketing team to support the planning, execution, and promotion of major race weekends and other special events at the track. This position offers an ideal opportunity for college students or recent graduates interested in pursuing a career in the sports industry.
Requirements
- Bachelor’s Degree or Senior-Level College Student preferably with a major in Communications, Public Relations, Journalism, Marketing, Sports Management, or similar field. 1-2 years of public relations experience preferred but not required
- Must be able to work event days, evenings, weekends, and holidays as required
- Able to work in fast-paced environments, be a hands-on team player who can also handle independent projects
- Able to multi-task and be extremely detail-oriented and complete projects in a timely manner, often under tight deadlines
- Experience in copywriting, social media writing and/or blogging
- Must possess excellent oral and written communication skills
- Must have knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook
- Candidate must be able to maintain confidential information to themselves
- Must reside in or be able to commute to Sonoma, California for the duration of the internship.
- Ability to work early mornings and/or late nights during event weekends
- Ability to work outside
- Ability to lift objects up to 50 pounds, i.e., tents, tables, stakes, and signage
- Ability to safely operate a golf cart
- Ability to stand and move around on foot for extended periods of time
Nice To Haves
- Proficiency in Adobe Photoshop or InDesign preferred
- Familiarity with motorsports (rules, terminology) is beneficial but not essential.
- Basic understanding of social media platforms (Instagram, X, Facebook, TikTok, YouTube, etc.)
Responsibilities
- Reports to: Director of Marketing & Communications
- Assist the Communications Department with race day needs, office duties, and special projects
- Responsible for race and event day operational duties, including, but not limited to, making copies, set-up and break-down of media center, mic-running, etc.
- Prepare statistical packets for media members and broadcasters
- Assist in the credentialing process
- Assist in the coordination of local and national TV and radio outlets in accessing racetrack
- Assist the Communications Department with non-racing events as needed
- Work with Public Address Announcer on PA reads during major events
- Assist with the pre-and event day planning and execution
- Assist in conducting interviews with drivers, crew chiefs or race team staff while collecting any quotes needed for press releases
- Assist in writing and editing press releases, media advisories & media pitches as well as various other press materials
- Research and find compelling human-interest stories to promote through various mediums
- Build, organize and maintain media lists for event markets
- Support other departments as assigned
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What This Job Offers
Career Level
Intern
Number of Employees
251-500 employees
