Communications Data Analyst

BryceTech • Dayton, OH

7h

About The Position

As a Communications Data Analyst you will be responsible for collecting, analyzing, and interpreting data to evaluate the effectiveness of communication strategies and initiatives. This role supports AFWERX by providing actionable insights to improve outreach, inreach, and communications campaigns. The analyst will leverage data analytics tools to measure performance, identify trends, and create comprehensive reports that inform decision-making at all levels of AFWERX Strategic Communications team. The ideal candidate is adept at translating complex data into clear and concise narratives to guide strategic communication efforts.

Requirements

• Active DoW Secret Clearance or above.
• Bachelor’s degree in data analytics, statistics, communications, marketing, or related field. Master’s degree preferred.
• 3+ years of experience in data analytics, preferably in a communications, marketing, or public relations environment.
• Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or similar platforms.
• Strong understanding of digital and social media metrics, SEO, and audience analysis.
• Exceptional skills in data visualization and storytelling, with the ability to communicate complex information to non-technical audiences.
• Experience with survey design and analysis
• Knowledge of statistical methods and their application to data analysis.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Nice To Haves

• Familiarity with the defense or government sector is a plus.

Responsibilities

• Develop and maintain metrics dashboards to track the performance of communication initiatives across multiple platforms (digital, social media, email, events, web, etc.).
• Develop and maintain a database that tracks stakeholder engagement across communications platforms (digital, social media, email, events, web, etc.) such as a CRM or similar.
• Analyze data to evaluate campaign effectiveness, audience engagement, and ROI.
• Collaborate with the StratComm team to establish KPIs for campaigns and projects.
• Identify trends and insights from data to recommend strategies for improving communication outcomes.
• Conduct surveys, focus groups, and other audience research to understand stakeholder perceptions and needs.
• Create detailed reports and visualizations to present findings to leadership and stakeholders.
• Stay current with trends in data analytics and communication technologies to continuously improve data strategies.
• Ensure data integrity and compliance with relevant policies and regulations.

Benefits

• BryceTech offers a full range of benefits, including competitive salary, a comprehensive health plan including dental and vision coverage, company-paid life & disability insurance policies, 401(k) plan with company match, and an educational reimbursement program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level