Communications & Content Specialist

Amtraco • Franksville, WI

6d

About The Position

Amtraco is building the next generation of marketing and communications across its portfolio of manufacturing and industrial brands — including STM (Specialty Tapes Manufacturing) and EPSI (Engineered Products & Services Inc). We’re seeking a Communications & Content Specialist who can bring clarity, creativity, and cohesion to our shared marketing ecosystem. This role is both strategic and hands-on, translating complex technical product data into compelling, customer-centric stories that resonate across digital and print channels. The ideal candidate pairs a designer’s eye with a marketer’s mindset — driving brand consistency, content accuracy, and measurable campaign performance. You’ll collaborate closely with our Data, IT, and Sales teams to ensure every touchpoint — from a Shopify product page to a trade show display — reflects a unified visual identity and message.

Requirements

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
• Experience with Amazon Seller Central and basic PPC campaign management.
• Strong organizational skills and ability to multitask across different marketing functions.
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Associates or Bachelor's Degree in Marketing or Related Field Required.

Nice To Haves

• Certificate or Training in Graphic Design or Similar preferred.

Responsibilities

• Content creation for web, email, social, and campaigns targeting manufacturing and industrial audiences.
• Visual design and brand alignment across STM and EPSI materials.
• Website and SEO management through Shopify, HubSpot CMS, and SEMrush.
• Marketing automation, analytics collaboration, and data-driven creative refinement.
• Cross-brand coordination for launches, tradeshows, and digital experiences.

Benefits

• Competitive Salary
• Earned Vacation & Personal Time Off
• Paid Holidays
• Medical, Dental, and Vision
• 401 (K) with company match program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree