Communications and Marketing Manager

Big Canoe Property Owners Association•Jasper, GA

About The Position

Manage Big Canoe’s external and internal communications. The Communications and Marketing Manager primarily develops and strategically coordinates the distribution of Big Canoe information from the POA to Property Owners via Big Canoe Living, community emails, the POA website, social media, external and internal media outlets, direct contact/coordination with Property Owners, and media outreach. Operating more like the city’s Public Information Officer than a marketing director at a golf resort, the position would oversee content built on cohesive, consistent, engaging and timely messaging that benefits the Big Canoe community. This role requires a creative thinker with expertise in digital marketing, content creation, and data analytics to optimize campaigns and ensure measurable results. This role offers an exciting opportunity for a creative professional passionate about digital innovation and strategic communication to make a significant impact on our brand’s growth trajectory.

Requirements

Excellent verbal and written communication skills.
Proficient with Microsoft Office Suite or related software.
Strong analytical, troubleshooting, and problem-solving skills.
Availability to work on some nights and weekends
3 years of management level/ leadership role in public relations or marketing experience.
Excellent writing and editing skills.
A proactive approach to communications that ensure we stay ahead of the conversation rather than respond reactively.
Ability to build and manage a team to execute communications goals.
Excellent research skills combined with strategic thinking to develop innovative campaigns that meet business goals.
Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
Bachelor’s degree in Communications or Marketing or related field required.
5+ years relevant experience; or any equivalent combination of experience and training that provides the required knowledge, skills and abilities.
Must be able to pass a background check and drug screen test.
Must be authorized to work in the US.
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Responsibilities

Work with POA Board and Senior Staff to develop, reinforce and update messaging to best serve the larger Big Canoe community.
Curate Big Canoe social media channels, coordinate and proof community emails to POA members that sync with content on social media and the Big Canoe website.
Coordinate and determine the best means of communication from Big Canoe’s numerous communication channels (website, emails, placed articles in Smoke Signals and Big Canoe Living, meetings, social media) for announcements, news, and distribution of key information
Serves as the Sr. Editor for the bi-weekly Big Canoe Living e-magazine
Maintain and enhance the Big Canoe POA website, using data driven analytics to focus improvement activities
Continue building readership and relevance of the Big Canoe Events and Happenings Facebook Page
Write articles with the General Manager. POA president and other key POA staffers for Big Canoe Living and Smoke Signals when relevant
Strategically promote Big Canoe POA meetings to POA members and provide post-meeting summaries to the community through multiple channels
Work with POA staff and Board to oversee larger communications projects, such as future Renew Big Canoe initiatives or the Capital Contribution Fund campaign.
Coordinate Property Owner surveys to gauge the general mood around an issue or project.
Craft FAQs around a pressing issue or subject, such as the CCF vote or Lake Petit Dam Rehabilitation
Coordinate neighborhood meetings or presentations with Board members or the General Manager.
Serve as the Public Information Officer to Property Owners, County partners and media outlets
Manage a team of Marketing/Communication professionals ensure work is understood, prioritized and completed on schedule