Communications and Marketing Coordinator

Sarasota County Government

21h • $64,813 - $76,772

About The Position

Ready to turn great work into powerful stories? Join the UF/IFAS Extension and Sustainability team as a communications professional who brings programs and community impact to life through strategic, engaging messaging. In this collaborative role, you’ll partner with Extension staff to develop compelling content, ensure consistent and timely communication, and elevate outreach efforts across multiple channels. You’ll also work closely with Sarasota County Communications and UF/IFAS Communication Services to align messaging and maintain high-quality standards. This role offers the opportunity to make a meaningful difference while enjoying an exceptional work-life balance and outstanding benefits. If you're passionate about visual storytelling, thrive in a fast-paced environment, and want to help shape how Sarasota County connects with its residents, we encourage you to apply. Join a team that values creativity, service, and innovation in support of our community. In this role, you will be responsible for... Communication Efforts: Develop and deliver educational, outreach, and promotional content to support departmental programs and initiatives Serve as a communications consultant by strategizing, designing, and implementing communication plans, materials, and campaigns Manage the creation, review, distribution, and maintenance of print and digital communications, including media releases, social media, websites, newsletters, reports, and multimedia content Oversee website content, including development of new pages, content management system administration, and ADA accessibility compliance Act as the primary point of contact for media relations, coordinating responses, drafting media releases, and supporting media outreach efforts Edit and review written materials, providing guidance to staff on clear and effective communication, including technical and scientific content Collaborate with staff and stakeholders to identify and promote key messages, stories, and program impacts across multiple communication channels Data and Reporting: Track measures related to web and social views and engagement, educational materials created, and more Support regular reporting processes including compiling, editing, writing, and designing accomplishments and metrics reports, fact sheets, and annual reports for leadership and community Maintain files, photos, videos, and documents in systematic way to support reporting, file access, and retention Use appropriate technologies, including programming and data management tools, to support reporting and data analysis Project Management and Collaboration: Oversee and guide the Communications Associate I position; partners in collaborative projects and facilitates division of tasks between the two roles Manage feedback from staff and multiple stakeholders in developing materials and implementing communications strategies Lead project meetings and staff engagement to ensure successful completion of projects Maintain, track, and report on project status and progress and collaboration steps. Serve as liaison to County and UF Communications teams on projects to ensure brand standards are maintained and opportunities for cross-promotion are maximized.

Requirements

• Bachelor's degree from an accredited college or university in Communications, Journalism, Public Relations, Media Relations, Mass Communications -WITH- 5 years of related work experience -OR- Master's degree from an accredited college or university in the above fields -WITH- 4 years (or more) of related work experience -OR- At management discretion, 9+ years of related professional experience may substitute for the required education

Nice To Haves

• Ability to read and write HTML, CSS, and web scripting languages as tools to develop and maintain web pages
• Ability to develop and maintain GIS-based maps and data as tools for program- and office-related analysis and reporting
• Ability to read and write Python, PHP, SQL and/or other coding languages as tools for program- and office-related data management, analysis and reporting
• Understanding communications-related technology/hardware, including but not limited to Adobe Creative Suite products like Photoshop, InDesign and Illustrator, or other software applications focused on design, image/video editing, data management, photography, video and audio equipment; webinar/teleconference components; and event display equipment
• Adept with communications-related software and web-based tools, including but not limited to: Microsoft Word, Powerpoint, Publisher, Excel and Access; Eventbrite or similar event management; GIS and/or online mapping programs; photo and video editing packages; newsletter or other digital broadcast applications; and Web content management systems

Responsibilities

• Develop and deliver educational, outreach, and promotional content to support departmental programs and initiatives
• Serve as a communications consultant by strategizing, designing, and implementing communication plans, materials, and campaigns
• Manage the creation, review, distribution, and maintenance of print and digital communications, including media releases, social media, websites, newsletters, reports, and multimedia content
• Oversee website content, including development of new pages, content management system administration, and ADA accessibility compliance
• Act as the primary point of contact for media relations, coordinating responses, drafting media releases, and supporting media outreach efforts
• Edit and review written materials, providing guidance to staff on clear and effective communication, including technical and scientific content
• Collaborate with staff and stakeholders to identify and promote key messages, stories, and program impacts across multiple communication channels
• Track measures related to web and social views and engagement, educational materials created, and more
• Support regular reporting processes including compiling, editing, writing, and designing accomplishments and metrics reports, fact sheets, and annual reports for leadership and community
• Maintain files, photos, videos, and documents in systematic way to support reporting, file access, and retention
• Use appropriate technologies, including programming and data management tools, to support reporting and data analysis
• Oversee and guide the Communications Associate I position; partners in collaborative projects and facilitates division of tasks between the two roles
• Manage feedback from staff and multiple stakeholders in developing materials and implementing communications strategies
• Lead project meetings and staff engagement to ensure successful completion of projects
• Maintain, track, and report on project status and progress and collaboration steps.
• Serve as liaison to County and UF Communications teams on projects to ensure brand standards are maintained and opportunities for cross-promotion are maximized.

Benefits

• Health, Dental, Vision, and Life Insurance, Short-Term and Long-Term Disability, Flexible Spending Accounts, Employee Assistance Program (EAP), Florida Retirement System (FRS) and many, many more!
• Choose one of three great medical plans, including one with a $0 premium option, with completed preventative visits!
• Utilize our award-winning wellness program including free gyms at multiple Sarasota County Government locations.
• Enjoy 11 paid holidays, 3 personal days and 16 paid vacation days in the first year of full-time employment with increasing accrual rates with years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees