Communications and Marketing Associate

JAY NOLAN COMMUNITY SERVICES INC•Gaithersburg, MD

2d•$26 - $27•Onsite

About The Position

The Communications & Marketing Associate is responsible for managing and enhancing the company's social media presence, including researching & planning out social media campaigns, posting on social media, and reporting on the results of campaigns. The role also involves creating content for social media by interviewing various stakeholders, writing blogs and resource articles, and taking photos and videos. Additionally, the associate will represent the company at events and conferences, support leadership with PR opportunities, and assist with designing promotional materials. They will also assist with back end website keyword/SEO research and monitoring website traffic analytics to inform campaign strategies.

Responsibilities

Social Media Management
Posting social media content on company social media accounts including: Facebook Instagram LinkedIn
Managing social media calendar
Cultivating a social media presence
Encouraging engagement through interaction with users on social media
Commenting & liking relevant posts
Responding to message on social media pages
Quarterly reporting on social media metrics
All channels Researching partners for influencer marketing
Staying up to date on current trends/hashtags
Facebook/Social Media Ads
Special events
General awareness/Ads to increase followers
Awareness campaigns (as needed)
Content Creation
Interviewing people for content (social media posts, blogs, articles)
Employees of the month
Individuals served (success stories)
Leadership (thought-pieces)
Other Stakeholders (as needed)
Writing blogs & resource articles (monthly)
Resource Articles
Success Stories
Jay Nolan Camp
Creating Videos/Reels
Filming new content as needed
Editing videos for social media
Photography
Taking photos as needed to support blogs/social media posts
Documenting special events
Marketing & Outreach
Represent JNCS at events & conferences
Research PR opportunities & speaking roles for leadership
Support leadership to write & post on social media (LinkedIn)
Write thought-pieces on current hot topic issues & awareness months (i.e. Director Nita Davis writing a post about the importance of employment for people with disabilities for October’s National Disability Employment Awareness Month)
Design Promotional/Marketing Materials (Flyers) for special events
Plan & implement digital marketing campaigns
Example: promoting Deaf Services
Supporting Strategic Plan initiatives
Jay Nolan Camp
Others (as needed)
Digital Marketing / SEO Research
Keyword/SEO research
Research what are people searching for online (keywords)
Stay up to date on hot topic issues / advise Communications & Marketing Supervisor on current trends
Assist with improving website SEO
Add image alt tags on our website
Add/edit keywords in new & existing bogs/articles
Monitor Website Traffic Analytics
Analyze website traffic reports from Google Analytics
Use this data to plan blogs/articles/digital marketing campaigns