Communications and Digital Strategist

Center for Coalfield Justice•Washington, PA

4d•Hybrid

About The Position

The Communications and Digital Strategist will assist with daily communications tasks and lead the development and implementation of our digital strategy, including social media, graphics, videos, and other digital media. The Strategist will help to develop and maintain CCJ’s brand through digital/visual media.

Requirements

2-4 years or more experience in communications, marketing, graphic design or related work, with a strong familiarity with digital platforms
A commitment to CCJ’s mission
Self-motivated, independent worker
Works well in fast paced team environment and respects deadlines
Strong listening skills
Ability to work effectively and creatively with diverse people and organizations
Willingness to work flexible schedule, including some evenings and weekend and occasionally long hours
Knowledgeable about energy extraction, fossil fuel use, environmental justice and/or just economic transition in rural communities
Owning or regular access to an operating car is required.
Willingness to travel and the ability to navigate cities and rural communities are required.

Nice To Haves

Proficiency with the following are a plus:
Google Workspace tools (Drive, Docs, Sheets, GMail, etc)
Social media (Facebook, Instagram, LinkedIn)
Web platforms (Wordpress)
Design platforms (Canva or Adobe Express)
Willingness to develop additional skills

Responsibilities

Develop digital strategies related to all ongoing campaigns and issue areas
Manage our social media platforms, including a content calendar and development of toolkits
Create interactive content and engage with people on social media
Create paid advertisements on social media and Google to drive views and clicks
Track and analyze activity on social media in order to optimize interactions and visibility
Help maintain and manage online activist toolsets and data systems using EveryAction
Assist with tracking engagements and maintaining CRM database
Help draft and edit targeted emails, phonebanking scripts, and peer-to-peer text messages to mobilize supporters
Design and drive strategy for outreach materials and update them as needed to inform and persuade key audiences and promote CCJ’s visual brand
Make graphics, pictures, and videos
Develop tabling materials, with support from team members
Gather pictures and videos, and organize in Google Drive
Draft and publish monthly member newsletter
Track and analyze engagement on emails to inform our messaging and frequency
Help produce concise and effective press materials, including releases, advisories, Op-Eds, and letters to the editor with the opportunity to pitch stories to reporters, editors, bloggers, and other newsmakers
Monitor media, summarize coverage relevant to CCJ, and identify opportunities that align with CCJ’s goals
Represent CCJ in allied Comms spaces
Provide support to other staff and volunteers as needed