Communications and Copywriting Associate
About The Position
The Communications and Copywriting Associate is the voice behind the Tricon brand. You will craft compelling, on-brand content across channels, from resident emails and website copy to internal communications and marketing campaigns. Your words will shape how residents experience our care and how employees embody our Resident-First culture. This role demands a versatile writer who can shift seamlessly between warm, empathetic resident communications and crisp, action-oriented marketing copy. You understand that the care is in the details—and that includes every word choice, comma, and call-to-action. You will be a brand guardian, ensuring all content reflects Tricon's voice, lexicon, and hospitality-first positioning. When others draft content, you'll elevate it. When the organization needs new messaging, you'll create it.
Requirements
- Exceptional writing, editing, and proofreading skills with impeccable attention to detail
- Portfolio demonstrating range across marketing copy, long-form content, and communications
- Ability to adapt tone and style for different audiences, channels, and purposes
- Experience working within brand guidelines and style standards
- Proficiency with content management systems and marketing platforms
- Strong project management skills with ability to juggle multiple deadlines
- Bachelor's degree in Communications, Journalism, English, Marketing, or related field
- 2-4 years of professional copywriting or content writing experience
Nice To Haves
- Experience in real estate, property management, hospitality, or related industries
- Background in both B2C and internal/employee communications
- Experience with AI writing tools (ChatGPT, Claude, Jasper, etc.) and prompt engineering
- SEO copywriting experience and understanding of content optimization
- UX writing or microcopy experience
- Basic design sensibility and experience collaborating with creative teams
Responsibilities
- Copywriting & Content Creation Write clear, compelling, and on-brand copy for marketing campaigns, website pages, landing pages, email sequences, and digital ads
- Develop property descriptions, community messaging, and neighborhood content that brings Tricon homes to life for prospective residents
- Create long-form content including blog posts, guides, and educational resources that position Tricon as a trusted resource for renters
- Craft social media copy and content calendars that engage audiences and reinforce brand personality
- Write video scripts, presentation decks, and other multimedia content as needed Resident Communications
- Draft and refine resident-facing communications including welcome emails, renewal notices, maintenance updates, community announcements, and policy communications
- Ensure all resident communications follow the 3 C's: Clear, Concise, and Caring
- Transform operational or legal language into resident-friendly messaging that maintains accuracy while demonstrating empathy
- Develop and maintain a library of templated communications for common resident touchpoints Internal Communications
- Support employee communications including newsletters, leadership messages, townhall content, and culture-building initiatives
- Write onboarding materials, training content, and internal resources that embed brand voice and Resident-First principles
- Assist with change communications, policy rollouts, and organizational announcements
- Partner with HR on recognition programs, employee engagement content, and employer brand messaging Brand Voice & Quality Assurance
- Serve as a brand voice guardian, reviewing and editing content from across the organization to ensure consistency and quality
- Proofread and edit marketing materials, ensuring error-free, polished final deliverables
- Contribute to style guide development and brand documentation
- Train and coach team members on brand voice, writing best practices, and Tricon's communication standards AI Tools & Content Optimization
- Leverage AI writing tools to accelerate content production while maintaining brand standards and human oversight
- Develop and refine prompts, templates, and guardrails for AI-assisted content creation
- Support GEO (Generative Engine Optimization) efforts by writing AI-friendly content with clear structure, authoritative sourcing, and accurate information
- Stay current on emerging content technologies and recommend innovations that enhance quality and efficiency
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
251-500 employees
