Communication Specialist - Waxing the City

Purpose Brands, LLC•Woodbury, MN

1d•$55,000 - $71,000•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Communication Specialist to join its Corporate Waxing the City team. This position is ideal for someone looking to expand their career within a fun, fast-paced, and inspirational culture. The Communication Specialist will report to the Senior Manager of Operations and will be responsible for creating compelling content for communication channels and organizing content structure within resource center spaces. The role involves strategic planning, content governance, and performance analysis to ensure content enhances user experience and aligns with business goals. Purpose Brands LLC is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion. The company provides equal employment opportunity and aims to enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences, empowering individuals and communities to live healthier, more vibrant lives.

Requirements

Strong analytical skills to derive actionable insights from data.
Excellent organizational abilities to manage multiple projects and collaborate effectively.
Creative thinking to develop engaging content that aligns with brand goals.
Proficiency in SEO practices to enhance content visibility and performance.
Proficient in change management with a strong understanding of the ADKAR process.
Proven experience as a Content Strategist, Communication Specialist, or in a similar communications role.
Proficiency with Content Management Systems (CMS).
Strong understanding of SEO best practices.
Exceptional capability to leverage data-driven insights for evaluating content effectiveness and guiding strategic decisions.
Outstanding writing, editing, and verbal communication skills, capable of articulating complex ideas clearly and engagingly.
Bachelor’s degree in Communications, Marketing, English, or a related field.

Nice To Haves

Experience working in Workvivo

Responsibilities

Develop informative and engaging content across multiple channels, focusing on meeting the needs of our audience and driving engagement.
Organize and manage the overall structure of content within our resource center, ensuring it is easily navigable and accessible to users.
Create, maintain, and execute comprehensive content strategies aligned with company objectives to enhance brand presence.
Oversee the entire content lifecycle, from planning and creation to delivery and governance, ensuring quality and consistency across all platforms.
Conduct thorough audits of existing content, analyze performance metrics, and utilize insights to guide future content strategy and optimization.
Develop and manage editorial calendars, ensuring timely delivery of content while maintaining adherence to content style guides for consistent branding.
Stay informed about market trends and target audience behaviors to inform content direction and adaptation of strategies.