Communication Specialist

Shaw • Cartersville, GA

1d

About The Position

At Shaw Contract, design is the core of everything, from the foundation to the future. It guides their approach to listening, prototyping, and bringing responsible materials to market without sacrificing beauty or performance. Guided by insight and sustainability, they create commercial flooring and design tools that help customers shape inspiring and high-performing spaces. The Shaw Contract social media communication specialist is crucial for embodying Design Culture across internal and external channels, connecting brand purpose with meaningful audience engagement. This role involves leading the day-to-day execution of Shaw Contract’s social channels, translating brand and communications strategy into compelling, platform-native storytelling to build community and reinforce their position as a design leader. The role demands strong design judgment to independently create, evaluate, and refine visual social content that aligns with Shaw Contract’s design and brand standards. Working closely with the content + communications team, this specialist acts as a trusted thought partner, transforming strategy into high-impact social storytelling. Success is measured by audience growth, engagement depth, and the ability to generate insights for future content decisions.

Requirements

• 2-4 years of experience in social media, communications, marketing, or content roles with proven ownership of social execution
• Demonstrated design judgment with the ability to independently create, edit, and evaluate on‑brand visual content for social platforms
• Strong proficiency in Adobe Creative Cloud (especially Photoshop) and/or comparable design tools
• Experience experimenting with AI‑enabled tools (e.g., Microsoft Copilot, Adobe Firefly, or similar) to support content creation and efficiency
• Portfolio showcasing original social content and campaigns
• Excellent writing, storytelling, and visual communication skills; copywriting experience a plus
• Working knowledge of social media management and analytics tools (e.g., Sprout Social)
• Bachelor’s degree in marketing, communications, graphic design, or related field, or equivalent experience

Nice To Haves

• Preferred experience in commercial interiors, flooring, architecture, or a related design industry

Responsibilities

• Actively monitor social and commercial interior design to identify emerging trends and translate them into on‑brand opportunities that support Shaw Contract’s brand strategy
• Create original, platform-native content, including short-form video, photography, motion graphics, and static design, collaborating with other team members as needed
• Own social performance and community engagement, turning metrics into clear, actionable insights that influence outcomes through meaningful customer and community interaction
• Implements brand strategy through owned channels and internal communication channels
• Accountable for channel performance tracking and insight generation by analyzing engagement, growth and content effectiveness
• Maintain a library of assets, including all source files for creative assets and social copy
• Support additional internal communication efforts and brand strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level