Commercial Planning & Content Coordinator

Rothy's•San Francisco, CA

4d•$32 - $38

About The Position

This role sits at the intersection of organic social, influencer, and UGC content, owning the day-to-day execution that brings social and creator strategies to life. You’ll support content creation, approvals, publishing, and asset delivery across social platforms, while coordinating closely with creators, agencies, and internal partners. The role also plays a key part in connecting organic performance to paid media testing, ensuring high-performing content is surfaced, organized, and activation ready. Success will come from strong organization, seamless cross-functional collaboration, and a genuine curiosity about how content drives business results.

Requirements

Highly organized with strong attention to detail
Comfortable with the management of multiple timelines and stakeholders
Curious, collaborative, and eager to learn how content drives business results
1-3+ years in social media management or digital marketing
Hands-on experience with social content for platforms such as Instagram and TikTok, including publishing, approvals, and performance tracking
Some familiarity with creative brief development and working with agencies or external partners to deliver content on tight timelines
Some experience managing multiple timelines, assets, and stakeholders simultaneously

Responsibilities

Support the creation, curation, and management of content for priority platforms, including Instagram and TikTok
Own day-to-day content execution, including posting, linking, and publishing content across platforms
Develop and write creative briefs for organic social content
Manage the full approval process for organic content, including gathering feedback, coordinating revisions, and preparing final assets for presentation and launch
Support reporting and performance tracking for organic social content, helping to identify trends and insights
Serve as a testing ground for paid media, partnering closely with the Paid team to flag high-performing organic content for amplification
Support the management the day-to-day relationship with the performance agency, including weekly status meetings
Support the development and delivery of content assets per month
Coordinate product seeding and shipping to support influencer content creation timelines
Manage the organization and delivery of finalized influencer assets to the Paid Media team, including tracking Spark codes, Meta connections, and raw files
Work closely with the Paid Media team to understand business objectives, asset needs, and delivery timelines and own all asset previews and approvals
Support creative brief development for still UGC content in collaboration with internal partners and agency
Coordinate product shipments to creators
Manage receipt, organization, and distribution of still UGC assets to the partner agency and internal teams, ensuring files are complete, approved and ready for use
Coordinate product shipping for direct outreach creators
Own end-to-end delivery of final assets, including Spark codes, Meta connections, raw files, and captions, ensuring all content is activation-ready for organic and paid use