Commercial Marketing Manager

TruGreen-posted 4 months ago

$79,175 - $131,958/Yr

Full-time • Mid Level

Nashville, TN

5,001-10,000 employees

Administrative and Support Services

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Responsible for leading commercial marketing efforts and drive brand awareness, engagement, and sales growth. Develops and executes strategic marketing plans tailored to specific geographic regions or territories. Collaborates closely with sales teams, channel partners, and other cross-functional stakeholders to ensure alignment and maximize the impact of marketing initiatives for the Commercial sales channel. Support Commercial sales leaders in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships, to increase brand visibility and drive customer engagement.

Lead end-to-end commercial marketing strategies to drive awareness, consideration, and demand across B2B customer segments.
Develop and execute targeted go-to-market campaigns for commercial services, including landscaping, lawn care, and pest control solutions tailored to businesses and institutions.
Build and refine TruGreen's commercial value propositions, messaging frameworks, and positioning statements to differentiate our offerings in a competitive marketplace.
Partner with Sales, Product, and Finance teams to define target markets, pricing strategies, and distribution approaches that align with business goals.
Collaborate with creative, digital, and communications teams to build omnichannel marketing campaigns across email, paid media, events, content marketing, and direct outreach.
Create and manage marketing assets, pitch decks, brochures, case studies, and other sales enablement materials to support lead generation and conversion.
Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities.

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
5+ years of experience in B2B marketing, product marketing, or demand generation-ideally in a service-based or commercial/industrial environment.
Proven success in developing go-to-market strategies, messaging frameworks, and demand-generation campaigns in a commercial or enterprise setting.
Strong understanding of commercial buyer personas and long sales cycles; ability to influence decision-makers through value-driven content and storytelling.

Demonstrated ability to partner effectively with sales and cross-functional teams to drive shared goals.
Excellent verbal, written, and visual communication skills.
Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously.

Medical/Dental/Vision insurance
Company-matching 401(k)
Other programs and perks

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