Commercial Marketing Director

Columbia Bank•Lake Oswego, OR

7d•$130,000 - $170,000•Onsite

About The Position

This position is responsible for managing the development, implementation, and performance of marketing, advertising and customer experience. Develop innovative cross functional marketing programs and campaigns that elevate the organization’s brand reputation and create top-line demand for product offerings and services across the organization’s lines of business. Oversee and directly manage a plurality of marketing projects of varying scope, size and complexity on behalf of the Commercial division, as assigned. Responsible for the development of sales and promotional campaigns in support of annual brand objectives, prioritizing field-driven market initiatives and indirectly overseeing local field marketing liaisons. Direct a variety of creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to marketing projects and plans. Monitor and evaluate the financial aspects of marketing strategy and tactics, such as budgets expenditures, research and development appropriations and return on investment. Responsible for advocating and promoting the Columbia brand promise and messages throughout the company and fostering a culture of living and owning the brand message. Implement sales forecasting and strategic planning methodologies to ensure the sale and profitability of products or services analyzing business development and brand awareness activities and market trends. Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training. Keeps up to date on regulation changes. Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training. Maintain a working knowledge of Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations as applicable to this job description. May be asked to coach, mentor, or train others and teach coursework as subject matter expert. Actively learns, demonstrates, and fosters the Columbia corporate culture in all actions and words. Takes personal initiative and is a positive example for others to emulate. Embraces our vision to become “Business Bank of Choice” May perform other duties as assigned.

Requirements

4-7 years of Marketing experience or related experience with an emphasis on strategy development, project management and brand marketing management, required.
Advanced knowledge of marketing strategies and banking services products.
Advanced project management and matrix management oversight skills, with the ability to establish processes and project timelines to ensure delivery of sophisticated, multi-faceted marketing communication tactics and techniques.
Proven ability to develop effective advertising and media recommendations across traditional and non-traditional media channels, utilizing media budgets of varying size and scope.
Advanced project management, analytical, and problem-solving skills with ability to exercise creativity with excellent planning and organizational skills with strong follow through.
Proven experience working with Senior leadership in championing new approaches, securing incremental budget allocations and gaining buy-in and support for unique and unfamiliar marketing tactics and techniques.
Occasional travel may be required.

Nice To Haves

Some banking experience is preferred.

Responsibilities

Managing the development, implementation, and performance of marketing, advertising and customer experience.
Develop innovative cross functional marketing programs and campaigns that elevate the organization’s brand reputation and create top-line demand for product offerings and services across the organization’s lines of business.
Oversee and directly manage a plurality of marketing projects of varying scope, size and complexity on behalf of the Commercial division, as assigned.
Responsible for the development of sales and promotional campaigns in support of annual brand objectives, prioritizing field-driven market initiatives and indirectly overseeing local field marketing liaisons.
Direct a variety of creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to marketing projects and plans.
Monitor and evaluate the financial aspects of marketing strategy and tactics, such as budgets expenditures, research and development appropriations and return on investment.
Responsible for advocating and promoting the Columbia brand promise and messages throughout the company and fostering a culture of living and owning the brand message.
Implement sales forecasting and strategic planning methodologies to ensure the sale and profitability of products or services analyzing business development and brand awareness activities and market trends.
Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training.
Keeps up to date on regulation changes.
Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training.
Maintain a working knowledge of Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations as applicable to this job description.
May be asked to coach, mentor, or train others and teach coursework as subject matter expert.
Actively learns, demonstrates, and fosters the Columbia corporate culture in all actions and words.
Takes personal initiative and is a positive example for others to emulate.
Embraces our vision to become “Business Bank of Choice”
May perform other duties as assigned.

Benefits

We are proud to offer a competitive total rewards package including base wages and comprehensive benefits.
We offer eligible associates comprehensive healthcare coverage (medical, dental, and vision plans), a 401(k)-retirement savings plan with employer match for qualifying associate contributions, an employee assistance program, life insurance, disability insurance, tuition assistance, mental health resources, identity theft protection, legal support, auto and home insurance, pet insurance, access to an online discount marketplace, and paid vacation, sick days, volunteer days, and holidays.
Benefit eligibility begins the first day of the month following the date of hire for associates who are regularly scheduled to work at least thirty hours weekly.

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