Commercial Marketing Analytics Manager - REMOTE

Jobgether

3d•Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Commercial Marketing Analytics Manager. This role is pivotal in shaping marketing strategies through data-driven insights. You will build and scale a comprehensive marketing measurement capability that contributes to enhanced planning, execution, and optimization of marketing initiatives. The ideal candidate will have a solid foundation in marketing analytics and experience in both B2B environments and e-commerce analytics. This is an opportunity to drive business impact through analytical leadership and innovative framework development.

Requirements

7+ years of experience in marketing analytics or related roles.
Strong understanding of full-funnel marketing measurement across multiple channels.
Experience in developing measurement frameworks and new analytics capabilities.
Familiarity with marketing mix modeling (MMM) and attribution modeling.
Excellent communication and collaboration skills.
Experience in B2B or hybrid B2B/B2C environments is highly desirable.
Bachelor's degree in marketing, Business, Economics, or a related field; advanced degree a plus.

Responsibilities

Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies.
Define and standardize KPIs across brand, demand generation, and retention efforts.
Collaborate with cross-functional teams to support end-to-end campaign planning and measurement.
Provide guidance on learning agendas and application of insights to planning cycles.
Support measurement and optimization of e-commerce performance, including traffic and conversion.
Help integrate digital and offline data sources for holistic performance evaluation.
Manage and develop a marketing analytics analyst, fostering a collaborative environment.