Commercial Marketing Analytics Manager - REMOTE

Jobgether

6h•Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Commercial Marketing Analytics Manager. In this role, you will play a crucial part in developing and scaling a comprehensive marketing measurement capability, essential for optimizing marketing strategies. You will focus on creating a full-funnel measurement framework that will directly impact business planning and execution. The role is ideal for a collaborative individual with a strong background in marketing analytics, particularly within B2B environments. Your expertise will help drive meaningful insights and capabilities that enhance marketing effectiveness.

Requirements

7+ years of experience in marketing analytics or related roles.
Strong understanding of full-funnel marketing measurement.
Experience developing and implementing measurement frameworks.
Familiarity with MMM, attribution modeling, and incrementality testing.
Excellent communication and collaboration skills.
Experience in B2B or hybrid B2B/B2C environments.
Bachelorâs degree in marketing, Business, Economics, or a related field.

Responsibilities

Develop and implement a scalable, full-funnel marketing measurement framework.
Define and standardize KPIs across brand, demand generation, and retention efforts.
Collaborate with cross-functional teams for end-to-end campaign planning.
Ensure measurement plans are in place for all major campaigns.
Provide guidance on learning agendas and insights application.
Work closely with various teams to ensure alignment on measurement priorities.
Support e-commerce performance measurement and optimization.
Manage and develop a marketing analytics analyst, fostering their growth.
Guide performance analysis of marketing effectiveness across channels.