Commercial Marketing Analytics Manager (Remote Available)

Alphabroder•Bolingbrook, IL

42d•Remote

About The Position

We are seeking an experienced and collaborative Commercial Marketing Analytics Manager to help build and scale a comprehensive marketing measurement capability. This role will focus on developing a full-funnel measurement framework that supports both digital and broader marketing initiatives, enabling more effective planning, execution, and optimization. The ideal candidate brings a strong foundation in marketing analytics, experience across a variety of measurement methodologies, and a track record of introducing new capabilities that drive business impact. Experience in B2B marketing environments and e-commerce analytics is a strong plus.

Requirements

7+ years of experience in marketing analytics, marketing strategy, or related roles.
Strong understanding of full-funnel marketing measurement, including brand, digital, CRM, and e-commerce channels.
Experience developing and implementing measurement frameworks and introducing new analytics capabilities.
Familiarity with MMM, attribution modeling, and incrementality testing.
Excellent communication and collaboration skills, with the ability to influence across functions.
Bachelor's degree in marketing, Business, Economics, or a related field; advanced degree a plus.

Nice To Haves

Experience in B2B or hybrid B2B/B2C environments is highly desirable.
Google Tag Manager, Google Analytics 4, Listrak, Qualtrics
Power BI, SQL, Snowflake
Google Ads

Responsibilities

Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies.
Define and standardize KPIs across brand, demand generation, and retention efforts.
Partner with marketing leadership to evolve measurement maturity and introduce new capabilities.
Collaborate with cross-functional teams to support end-to-end campaign planning, from setting objectives and KPIs to post-campaign analysis and insights.
Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation.
Provide guidance on learning agendas and how to apply insights to future planning cycles.
Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration.
Serve as a key liaison to translate business questions into structured measurement plans and learning agendas.
Support measurement and optimization of e-commerce performance, including traffic, conversion, and digital merchandising effectiveness.
Partner with digital and UX teams to analyze customer journeys and identify opportunities to improve site performance and user experience.
Contribute to the integration of e-commerce data into broader marketing performance reporting.
Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing.
Help integrate digital and offline data sources to enable holistic performance evaluation.
Collaborate with internal and external partners to evaluate and implement measurement tools and platforms.
Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day-to-day work and long-term career growth.
Foster a collaborative and learning-focused environment within the analytics function.
Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement.
Contribute to test design and evaluation for A/B and test & control experiments.
Help build dashboards and reporting structures that support ongoing performance monitoring.