Commercial & Industrial Low Voltage Segment Marketing Manager

3M•Austin, TX

5d•Onsite

About The Position

Commercial & Industrial Low Voltage Segment Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Impact You’ll Make in this Role Guide marketing and business efforts for the electrical construction and industrial low voltage segment. Establish a cohesive process for collecting, synthesizing, and sharing market insights to support strategic decisions and the new product commercialization process. Collaborate with global cross-functional teams to create and activate global segment plans to increase relevance and unit share, including creating marketing and training campaigns. Develop and lead programs that strengthen global relevance, leadership, and growth in low-voltage portfolios, including the electrical and general industrial channels and eCommerce way to market. As a Global Segment Marketing Manager you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Leading by identifying customer pain points and translating them into new products or marketing ideas. Implementing activation of the low voltage playbook into under-penetrated areas/countries leveraging the value proposition built for sustainable growth. Determining customer requirements for low voltage product and application content for website, channel sales reps (DSR) training programs, trade shows/events, social media, eCommerce/product selectors AI platforms. Provide customer requirements for low voltage product packaging enhancements. Supporting and guiding the global electrical and general industrial channel teams, including eCommerce and Where To Buy teams. Identify significant cross-sell opportunities from analytics and develop action plan accordingly. Identify digital shelf product offering with portfolio teams, establishing appropriate data and content needed to syndicate with channel partners, in addition to integrating in tools used for product selection.

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Ten (10) years of combined experience in New Product Commercialization, Marketing, Sales, and/or Business in a private, public, government, or military environment.
Five (5) years of experience in global marketing or business management in electrical or industrial markets, specifically in channel, MRO, or low voltage product areas.
Five (5) years experience identifying and understanding customer pain points and translating into new marketing ideas
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Master’s degree in Business Administration, Marketing, or Strategy preferred
Consumer, omnichannel, digital and/or eCommerce experience
Language proficiency due to global role is beneficial
Excellent interpersonal, written, and oral communication skills.

Responsibilities

Guide marketing and business efforts for the electrical construction and industrial low voltage segment.
Establish a cohesive process for collecting, synthesizing, and sharing market insights to support strategic decisions and the new product commercialization process.
Collaborate with global cross-functional teams to create and activate global segment plans to increase relevance and unit share, including creating marketing and training campaigns.
Develop and lead programs that strengthen global relevance, leadership, and growth in low-voltage portfolios, including the electrical and general industrial channels and eCommerce way to market.
Leading by identifying customer pain points and translating them into new products or marketing ideas.
Implementing activation of the low voltage playbook into under-penetrated areas/countries leveraging the value proposition built for sustainable growth.
Determining customer requirements for low voltage product and application content for website, channel sales reps (DSR) training programs, trade shows/events, social media, eCommerce/product selectors AI platforms.
Provide customer requirements for low voltage product packaging enhancements.
Supporting and guiding the global electrical and general industrial channel teams, including eCommerce and Where To Buy teams.
Identify significant cross-sell opportunities from analytics and develop action plan accordingly.
Identify digital shelf product offering with portfolio teams, establishing appropriate data and content needed to syndicate with channel partners, in addition to integrating in tools used for product selection.