Commercial Events Manager - United States

HP•Houston, TX

10d•$147,050 - $230,850

About The Position

Commercial Events Manager - United States Description - Events Manager – US Commercial Marketing Your Opportunity We are looking for a Commercial Events Manager to lead, execute, and optimize North America's commercial events strategy. In this role, you will build a scalable, insight-driven events program that strengthens HP’s position in the commercial market, accelerates revenue opportunities, and deepens engagement with customers, channel partners, and alliance partners. You will develop and manage end-to-end event plans, from strategy and budget oversight to flawless execution and post-event nurture, lead flows and measurement. You will collaborate closely with HP sales & category leaders, channel and alliance teams, and marketing partners to ensure every event delivers measurable impact and aligns with our commercial growth priorities.

Requirements

Post-secondary degree in event management, marketing, communications, or related field will be a plus.
8+ years of experience managing B2B events leading a team , preferably in technology, enterprise, or channel-driven environments.
Strong understanding of partner ecosystems , alliance marketing, and co-marketing frameworks.
Experience with ABM tools, event analytics, and connecting event data to pipeline insights.
Proven experience managing a team or agency partners, including performance management, coaching, and operations oversight.
Strong vendor management skills, including contract negotiation and procurement alignment.
Deep knowledge of in-person and virtual event platforms, production workflows, and event technologies.
Exceptional project management, communication, and stakeholder engagement skills.
Strong business acumen and understanding of the Canadian commercial tech market.
Self-starter mentality with a proactive, detail-oriented approach.
Ability to travel regularly to national events, partner sites, and customer engagements.

Responsibilities

Strategic Planning & Execution Develop and execute HP’s national commercial events strategy across all customer segments , including customer events in partnership with alliance partners, webinars, virtual events, Industry events, roadshows, and targeted ABM-driven experiences.
Build annual and quarterly event calendars aligned to Commercial PC, Print, Services, and Solutions priorities.
Lead execution of high-impact in-person and virtual events that elevate HP’s commercial brand and drive demand generation.
Lead strategy and execution for alliance partner-focused events (Microsoft, Intel, AMD, Qualcomm and other partners) including joint roadshows, workshops, briefings, and co-marketing experiences.
Manage partner approvals, funding utilization, and ensure joint KPIs are met.
Strengthen collaboration with channel partners and distributors through co-hosted events and enablement programs.
ABM Measurement & Insights Establish clear success metrics for every event, including pipeline influence, account engagement uplift, content consumption, and conversion metrics .
Work with marketing operations to create post-event ABM reports—connecting event attendance to account engagement and marketing generated opportunities (MGO).
Track ROI and provide insight-driven recommendations to improve future event selection and design.
Operations, Budget Management & Governance Manage event budgets, partner funding, procurement processes, and vendor negotiations to ensure cost-effective delivery.
Oversee event intake, evaluation, approval processes, and contract management.
Maintain unified event dashboards, processes, playbooks, templates, and post-event reporting cadences.
Build and maintain strong relationships with internal teams (category, sales, channel, marketing operations) and external agencies.
Review and assess event proposals, ensuring strategic fit and clear business outcomes.
Ensure all event assets reflect HP’s commercial brand standards and messaging.
Team Leadership & Collaboration Foster a collaborative, inclusive, high-performance event culture.
Coach and support team members, agencies, and extended cross-functional partners.
Drive continuous improvement in event quality, attendee experience, and operational efficiency.