Commercial Dealer Manager, U.S. & Canada

Centr

About The Position

The Commercial Dealer Manager, U.S. & Canada will be responsible for building, activating, and growing a high-performing dealer network to distribute Centr and Centr x HYROX commercial equipment across the U.S. and Canada. This role will focus on recruiting, setting up, and developing dealers who sell into key vertical market segments, including: Corporate fitness & workplace wellness Hospitality (hotels, resorts) Education (K–12, colleges, universities) Local government agencies & public facilities Multi-family housing & residential communities Independent gyms, clubs, and studios Local HYROX affiliates and HYROX Training Centers You’ll combine strong B2B acumen with channel-development expertise to design and execute the dealer go-to-market strategy, drive sell-in and sell-through, and ensure our dealers are enabled to position Centr as a complete commercial fitness solution. Success will be measured by dealer acquisition, revenue growth, margin performance, and the depth and quality of dealer relationships across your territories.

Requirements

5+ years of B2B sales and key account or channel management experience, with a demonstrable track record of success in dealer/distributor or indirect sales models.
Proven experience selling fitness equipment or related commercial solutions (e.g., sporting goods, wellness technology, performance training solutions) into multi-site operators and/or vertical markets such as corporate, hospitality, education, or government.
Experience recruiting, onboarding, and developing dealers or distributors within defined territories is strongly preferred.
Hands-on experience building and managing pipeline and accounts in Salesforce (or a similar enterprise CRM), including opportunity tracking, forecasting, and reporting.
Strong negotiation skills and financial acumen, including familiarity with pricing strategies, margin management, tiered dealer programs, and multi-year agreements.
Bachelor’s degree in Business, Marketing, Sports Management, or related field – or equivalent work experience.
Ability to travel up to ~50% within the U.S. and Canada to meet with dealers, support end-customer opportunities, and attend events and trade shows.
Excellent communication, presentation, and relationship-building skills, with the ability to influence both internal stakeholders and external partners.

Responsibilities

Build and execute a dealer market roadmap for the U.S. and Canada to drive sales of Centr and Centr x HYROX product lines across targeted vertical segments.
Identify geographic markets and vertical opportunities, and align dealer coverage to maximize penetration and growth.
Define and manage territory plans for dealers, including revenue targets, segment focus, and key account priorities.
Identify, prospect, and sign new dealers with strong reach into commercial fitness, corporate wellness, hospitality, education, government, multi-family, and independent gym segments.
Lead end-to-end dealer onboarding, including contracts, pricing programs, operational setup, and training on Centr’s product portfolio and brand standards.
Develop dealer playbooks, sales tools, and training content to ensure dealers can effectively position and sell Centr and Centr x HYROX solutions.
Develop and maintain actionable business plans by dealer, focused on growing Centr’s share and positioning Centr as a holistic solution (strength, cardio, racks, rigs, HYROX competition gear, and digital solutions where applicable).
Conduct regular business reviews with dealers to assess performance, pipeline, program adoption, and growth opportunities.
Partner with dealers on joint customer pursuits, supporting prospecting, pitches, proposals, and closing key multi-site or strategic deals.
Equip dealers to win in targeted verticals, tailoring messaging, programs, and product assortments for corporate fitness, hospitality, education, local government, multi-family, and independent fitness operators.
Work closely with local HYROX affiliates and dealers to establish and grow HYROX Training Centers, ensuring alignment between equipment, programming, and brand standards.
Support dealers in developing local and regional marketing initiatives, events, and demonstrations that drive demand and HYROX activation.
Use Salesforce (or similar CRM) as the system of record for dealer accounts, opportunities, and pipelines.
Build and maintain a robust pipeline of new dealer prospects and downstream end-customer opportunities.
Develop target lists, profile dealer capabilities, and track key activities and progress through the funnel.
Report accurately on dealer-driven pipeline health, forecast, and performance.
Provide accurate monthly and quarterly revenue, margin, and program adoption
Maintain strong focus on achieving and exceeding quarterly and fiscal year revenue and margin goals through the dealer channel.
Review monthly sales, margin, and inventory and sell-through data by dealer to identify trends, risks, and opportunities for program optimization and expansion.
Work within defined pricing, discounting, and dealer program guidelines to balance growth, channel health, and profitability.
Manage channel conflict thoughtfully, ensuring clear rules of engagement between direct and dealer-led opportunities.
Represent Centr at industry events, trade shows, and regional dealer meetings as needed across the U.S. and Canada.
Support key dealers at their own customer events, open houses, and demonstrations to strengthen Centr’s presence in local markets.