Commerce Writer, Home & Mattress
About The Position
Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries. Forbes Vetted is seeking an experienced Home & Mattress writer to join our commerce editorial team. This role will be responsible for researching and writing content for the Forbes Vetted Home & Kitchen section, with some contributions to the Mattress & Sleep vertical. These sections publish a number of story types, including buying guides, roundups, tested product reviews, news posts, how-tos, columns and features. The ideal candidate is a subject matter expert with at least three years of direct prior experience writing about a broad range of products for the home, and ideally has some familiarity with the sleep and mattress space. Experience crafting deeply reported features and content for off-platform channels (e-mail, social, video) is a big plus. The Home & Mattress Writer will collaborate across areas of the business, working closely with the team’s editorial and strategy staffers to create and optimize evergreen content; with the deals and special projects teams as appropriate for sales events and bigger brand moments; and with the audience development team to create video and newsletter content as needed. This role reports to the Forbes Vetted Senior Home & Kitchen Editor.
Requirements
- Has 4+ years of expertise and experience writing about products and topics in the home & kitchen space
- Has some experience covering the sleep and mattress space, including mattresses, bedding and sleep accessories
- Has impeccable writing and reporting skills and understands how to source and cultivate experts for inclusion in articles; has a robust network of industry PR contacts to tap into as well
- Has experience with hands-on product testing, particularly with items in the home, kitchen and sleep spaces
- Has an eye for features, storytelling and packaging that strengthens the site’s authority and helps build the brand beyond pure product reviews
- Has experience appearing in video; is enthusiastic about translating editorial stories into engaging video content for Forbes Vetted, covering topics including events and launches, product reviews and similar
- Has an existing online audience or is excited to develop a following at Forbes Vetted via newsletter, video, social and site contributions
- Is eager to innovate and experiment editorially to help grow the Forbes Vetted audience both on-site and off-platform, such as in email newsletters, audio formats and on social media channels
Responsibilities
- Write well-researched and authoritative articles in the home and kitchen space, which includes large and small appliances, indoor and outdoor furniture, décor, pet products, cleaning and organizing, home improvement and more
- Perform hands-on testing along with other research and interviews to craft high-quality, best-of-the-web content that Forbes Vetted readers can confidently rely on
- Brainstorm and pitch stories as a part of the regular monthly content planning process, based on SEO/GEO and audience data, trends, seasonality and other KPIs
- Frequently collaborate across teams, including with strategy, data, audience development, partnerships and product, as well as other editors and writers on staff
- Ideate and execute off-platform content for social, newsletter and video channels as a routine part of home and kitchen coverage, working in collaboration with the Forbes Vetted audience development team
- Leverage analytics tools like Looker to help plan content and track performance against team and individual goals
- Participate in sales event coverage, including working shifts over some holiday weekends such as Memorial Day, Amazon Prime Day and Black Friday/Cyber Monday
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
