College Associate, Regional Brand Management

Live Nation Worldwide•New York, NY

About The Position

WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on! PROGRAM COMMITMENT The College Associate Program is a full-time, immersive experience designed to deliver real-world learning, collaboration, and a whole lot of career-building momentum. Program Dates: May 27 – August 7, 2026 To ensure that all associates can fully benefit from the program’s training, mentorship, and project work, we kindly ask applicants to confirm their availability for the full length of the program . We understand that school schedules and personal plans vary, and we encourage applicants to review the dates in advance to ensure they can participate through the conclusion of the program without interruption. Consistency keeps the College Associate program in sync and ensures everyone gets the full experience, from the first project kick-off to the final showcase. We want you here for all the good stuff! THE JOB The Brand Manager leads the day-to-day relationship and management of Live Nation’s strategic marketing partnerships with corporate brands in our team’s portfolio of management, for regional and national sponsorships. This role will have an emphasis on venues, and will work across multiple teams to gain a holistic understanding of workflows and operations systems that create the Regional Brand Management ecosystem. You will get hands-on experience bringing entertainment marketing programs to life; supporting everything from team operations to on-site events, including a focus on: Team Leadership & Development Market & Event Management Client Strategy Program Activation & Performance Systems & Project Management The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk. Program Dates: May 27 – August 7, 2026

Requirements

Passion for marketing, communications, live events and/or client service
Comfortable using business tools like Excel, Keynote, PPT, and AI
Interest in learning platforms like Salesforce, Asana, Slack and others
Superior project management skills, including managing multiple projects simultaneously
Excellent communication skills – written, verbal, and presentation
A relentlessly curious mindset and willingness to ask questions
Proactive, collaborative, and organized working style
An orientation to detail
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Responsibilities

Assist senior team members (VPs and Directors) with developing strategic programs and creative solutions.
Assist on-site activities for events, hospitality programs, venues, and regional festivals, including coordination with venue staff, event advancement, and client engagement.
Support the delivery of contractual agreements by helping with planning, execution, measurement, and reporting, and assisting in resolving challenges with asset delivery.
Contribute to program recaps by gathering key information, business results, and insights to help improve future programs.
Build and strengthen client relationships by providing exceptional service and supporting day-to-day interactions with clients and internal teams.
Review relevant deal points and contracts and assist with the contracting process when required.
Take detailed notes during calls/meetings, create agendas, and distribute notes to relevant teams promptly.
Participate in client meetings, including planning sessions, mid-campaign reviews, and presentations, as appropriate.
Help track budgets and expenses to ensure programs stay on budget and support identifying cost-saving opportunities.
Research marketing trends and emerging technologies to provide insights for sponsorship programs.
Assist with onboarding and training initiatives, including content creation, portal management, and new hire experience support, to drive consistency and engagement across the team.
Assist with staffing, logistics, and operational planning, including sponsorship event staff, budget tracking, and new venue initiatives.
Take on additional responsibilities as assigned by managers and senior team members to support the success of programs and projects.