College Associate, Digital
About The Position
Live Nation's Media & Sponsorship division is seeking a Digital College Associate to support the development and execution of digital media campaigns across high-profile brand partnerships. The Digital College Associate will align with the Digital Planning & Strategy team on all touchpoints of the deal life cycle. This role will work cross-functionally with a variety of internal teams to assist from presale strategy to post sale execution. The ideal candidate is a strong communicator who is willing to learn all aspects of digital brand marketing in the Live Entertainment industry.
Requirements
- Attention to detail with a collaborative and proactive mindset
- Ability to work cross functionally with a variety of teams
- Strong written and verbal communication skills
- Interest in Digital Media/Advertising/Marketing
- Excellent organizational skills; capable of juggling multiple projects at once
- Proficiency in Microsoft Office Suite (Excel, PowerPoint)
- Passion for live entertainment and the digital advertising space
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
Responsibilities
- Work with Planning team to develop media recommendations using Live Nation's suite of digital products and targeting parameters to deliver on client KPIs
- Learn about and develop targeting strategies using Live Nation first party data with the Audience Solutions team
- Join strategic planning and kickoff calls in the RFP Process
- Assist Creator Collective team in creator sourcing (research & vetting)
- Organize various campaign details such as offers, briefs, contracts, approvals/confirmations, and proof of performance
- Traffic media campaigns alongside Ad Ops and Social teams to deliver assets and reserve inventory
- Work with Planning and Strategy, Social, and Audience Solutions team to optimize execution strategy and delivery for client KPIs on various platforms
- Monitor and report on delivery for pacing, results, and wrap reports
- Assist with billing for sponsor campaigns and external partners
- Support special projects and ad hoc initiatives as assigned by leadership
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Industry
Performing Arts, Spectator Sports, and Related Industries
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
