Coffee Route Sales & Merchandising Specialist

Farmer Bros. USA • Pewaukee, WI

1d

About The Position

Picture your day starting at 7:00 am. You review your route, load up fresh coffee and tea, and hit the road to keep beverage stations stocked, spotless, and brewing perfectly. As a Coffee Route Sales & Merchandising Specialist, you jump in to provide route relief wherever needed, deliver and sell products, and make sure every stop is on-time and up to standard. What your day looks like Deliver, replenish, and rotate coffee, tea, and related items at each scheduled stop. Keep equipment clean and operating properly; complete at least one CQC (Cup Quality Check) every day. Follow the Farmer Brothers customer call process (The Farmer Brothers Way to Sell) to build loyalty; make proactive sales calls when time allows. Ensure every account on your daily schedule receives required delivery and service. Handle route paperwork: invoices, inventory counts, and collections—every day you’re on a route. Grow Revenue per Stop by closing distribution voids on core items, executing seasonal and LTO promotions, applying pricing actions, and making sure beverage stations meet standards. Escalate customer concerns quickly to the ASM (Area Sales Manager) and confirm resolution. Call out route inefficiencies, customer dissatisfaction, or opportunities discovered while running relief. Assist the ASM with inventory cycle counts, warehouse tasks, and customer follow-ups as assigned. Learn brewing equipment basics to perform minor adjustments and simple repairs. Pitch in on warehouse operations, accounts receivable collections, and customer service as needed.

Requirements

• High School Diploma or equivalent.
• Clean, strong driving record.
• Valid Driver’s License required.
• Must be able to complete a successful DOT physical.
• Mechanical aptitude with company hardware and software.
• Sharp at assessing customer needs; uses active listening and clear communication.
• Committed to company goals; uses sound business judgment and solid decision-making.
• Spots issues and opportunities quickly; proactively grows the business.
• Builds rapport and collaborative relationships with customers and teammates.
• Works independently with minimal supervision; understands personal impact on others.

Nice To Haves

• Route delivery experience is a plus.
• Customer service background preferred.
• Foodservice experience desired.

Responsibilities

• Deliver, replenish, and rotate coffee, tea, and related items at each scheduled stop.
• Keep equipment clean and operating properly; complete at least one CQC (Cup Quality Check) every day.
• Follow the Farmer Brothers customer call process (The Farmer Brothers Way to Sell) to build loyalty; make proactive sales calls when time allows.
• Ensure every account on your daily schedule receives required delivery and service.
• Handle route paperwork: invoices, inventory counts, and collections—every day you’re on a route.
• Grow Revenue per Stop by closing distribution voids on core items, executing seasonal and LTO promotions, applying pricing actions, and making sure beverage stations meet standards.
• Escalate customer concerns quickly to the ASM (Area Sales Manager) and confirm resolution.
• Call out route inefficiencies, customer dissatisfaction, or opportunities discovered while running relief.
• Assist the ASM with inventory cycle counts, warehouse tasks, and customer follow-ups as assigned.
• Learn brewing equipment basics to perform minor adjustments and simple repairs.
• Pitch in on warehouse operations, accounts receivable collections, and customer service as needed.

Benefits

• We offer a comprehensive benefits package that may include health insurance, retirement plans, and paid time off.
• Our Paid Time Off (PTO) policy provides total leave in amounts that meet or exceed applicable state and local requirements where we operate.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees