Cobrand Program Manager
About The Position
The Cobrand Program Engagement Manager owns the strategy and execution of cardholder engagement across the lifecycle for Alaska Airlines’ Atmos Rewards cobrand credit cards. This role is accountable for driving activation, ongoing engagement, and benefit utilization through a coordinated engagement strategy that includes early-month-on-book communications, trigger-based campaigns, and targeted benefit education. As a subject matter expert within Alaska’s multi-billion-dollar cobrand portfolio, this individual contributor partners closely with Bank of America, Loyalty, Marketing, Analytics, and Technology teams to translate card benefits and program value into clear, timely, and relevant cardholder experiences that drive long-term spend, retention, and satisfaction.
Requirements
- 4 years of experience in loyalty, marketing, strategy, finance, business development or related area.
- Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
- Advanced analytical background with proven ability to navigate complex datasets.
- High school diploma or equivalent is required.
- Minimum age of 18.
- Must be authorized to work in the U.S.
Nice To Haves
- Airline industry experience.
- Experience developing strategic plans.
- Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
- Passion for loyalty programs, aviation, guest experience and platform development.
- Experience using Excel, Alteryx and/or Tableau.
- Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
- Detail oriented and highly organized, with ability to multi-task and work independently
Responsibilities
- Own and execute the cardholder engagement roadmap, including early-month-on-book communications, lifecycle journeys, and trigger-based campaigns that drive activation, repeat spend, and benefit utilization.
- Translate card features and benefits into clear, timely, and actionable messaging aligned to key moments across the cardholder lifecycle.
- Partner with Marketing, Loyalty, and Bank of America teams to develop and deploy targeted engagement campaigns across email, digital, and owned channels.
- Define segmentation, targeting, and testing strategies and continuously optimize campaigns based on performance and cardholder behavior.
- Analyze engagement, spend, and benefit-usage data; ensure dashboards surface clear insights and translate results into actionable recommendations.
- Collaborate cross-functionally with analytics, customer insights, UX, guest experience, operations, and technology teams to improve cardholder understanding and satisfaction.
- Serve as a subject matter expert on Atmos Rewards cobrand products and support senior leader updates by clearly articulating engagement performance and opportunities.
Benefits
- Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
- Comprehensive well-being programs including medical, dental and vision benefits
- Generous 401k match program
- Quarterly and annual bonus plans
- Generous holiday and paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
