Cobrand Digital Performance Manager

Alaska Airlines • WA-SeaTac, WA

2d

About The Position

The Cobrand Digital Performance Manager is responsible for the execution and performance of cobrand credit card placements across Alaska Airlines’ owned digital guest platforms, including alaskaair.com, hawaiianair.com, and the Alaska mobile app. This role manages the placement, optimization, and performance of card engagement pathways across digital surfaces, ensuring Alaska-controlled guest experiences effectively convert demand into approved card accounts. Working in close partnership with the Principal, Cobrand Acquisition & Lifecycle Strategy, cross-functional partners in E-Commerce, Product, UX, Marketing, and at Bank of America, this role supports the development and execution of the digital enhancement roadmap across Alaska-owned platforms. This individual is responsible for implementing placement strategies, managing testing initiatives, and optimizing digital engagement pathways to improve conversion and application flow effectiveness.

Requirements

• 4 years of experience in digital marketing, ecommerce, product marketing, or related area.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Experience managing performance across owned digital platforms (e.g., website, mobile app).
• Experience with A/B testing or digital experimentation.
• Strong analytical background with ability to interpret performance data and identify optimization opportunities.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• Airline, ecommerce, or financial services experience.
• Experience supporting digital onboarding or lifecycle engagement strategies.
• Familiarity with loyalty programs, cobrand credit cards, or partnership environments.
• Experience collaborating with product, UX, or engineering teams on digital initiatives.
• Experience using experimentation, analytics, or performance reporting tools.

Responsibilities

• Own execution and performance of cobrand placements across Alaska-owned digital guest platforms (alaskaair.com, hawaiianair.com, mobile app), including optimization of card engagement pathways throughout the guest journey.
• Implement and manage enhancements to digital card experiences (acquisition and lifecycle) in partnership with E-Commerce, Product, UX, and Bank of America teams, ensuring timely delivery of approved placement and conversion optimization initiatives.
• Develop and execute testing strategies across digital surfaces to improve application flow effectiveness, placement visibility, and guest conversion and engagement.
• Monitor digital performance and collaborate with analytics support partners and Bank of America to evaluate placement effectiveness and identify opportunities for conversion improvement.
• Partner with Marketing and Performance Media teams to ensure digital acquisition pathways are aligned to support demand generated through brand investment and performance marketing initiatives.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Manager