Co-Brand Marketing Strategy Manager

First National Bank•Omaha, NE

1d•Hybrid

About The Position

The Marketing Strategy Manager at FNBO develops and implements comprehensive marketing strategies that drive customer acquisition, engagement, and retention throughout the customer lifecycle. This role creates integrated marketing plans aligned to business objectives that meet specific customer behaviors and growth targets. The position requires close collaboration with cross-functional teams to optimize marketing performance across all channels while maintaining profitability. The Marketing Strategy Manager oversees campaign strategy, offer development, and performance analytics to continually refine approaches based on market insights and financial outcomes. This role defines desired customer behaviors, maintains a deep understanding of business objectives, target audiences, competitive landscape, and product offerings, and creates strategic marketing plans including targeting, messaging, learning agendas, and segmentation. It also involves partnering with Performance Marketing, Product, and Vertical teams to optimize acquisition funnels and ensure marketing strategies align with profitability goals, leading reporting and analysis for strategic campaigns and managing P&Ls where appropriate.

Requirements

Expert ability to develop integrated marketing strategies that drive specific customer behaviors aligned with business objectives across the full customer lifecycle
Ability to incorporate complex business goals, customer insights, competitive analysis, and product knowledge into actionable marketing strategies
Analyze campaign performance, managing marketing P&Ls, optimizing channel economics, and ensuring marketing strategies support profitability goals
Collaborates with Performance Marketing, Product, and Vertical teams to optimize acquisition funnels and execute cohesive marketing initiatives across channels
Deep understanding of customer acquisition, engagement, and retention strategies with ability to develop targeted marketing approaches for each lifecycle stage
Bachelor’s degree in Marketing, Business Administration, or a related field
7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes.
Experience working with executives and senior leaders, advising on customer acquisition and retention.
Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders.
Up to 20% travel
Candidates must possess unrestricted work authorization and not require future sponsorship.

Nice To Haves

Experience working in financial services, credit card or related industries is a strong advantage.

Responsibilities

Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle.
Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings.
Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement.
Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems.
Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management.
Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage.
Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels.
Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance.