Clinical Product Manager

Arup Laboratories • Salt Lake City, UT

76d

About The Position

Responsible for collaborating with cross functional stake holders to define, develop and execute marketing strategies and tactics for specified product segment to help achieve revenue and profit expectations. Collaboration with medical directors, R&D, and technical operations is required to plan and execute product initiatives. Spends significant time in the technical areas to understand their challenges and find innovative solutions for the broader market. Primary activities include new business technical review, new product market analysis and marketing campaign development/management. Communicates and works with counterparts in technical management, R&D, medical directorship, marketing and sales to define product attributes, go-to-market strategy, product positioning, key benefits, and target customers. Serves as the market expert for the product offering, regularly working with the sales channel and key customers.

Requirements

• Experience in product management or marketing, preferably in a healthcare or laboratory setting.
• Strong analytical skills and experience with market analysis.
• Excellent communication and collaboration skills.
• Ability to work cross-functionally with various stakeholders.
• Understanding of product life cycle management.

Nice To Haves

• Experience with technical marketing communications.
• Familiarity with laboratory services and clinical pathology.
• Previous experience in a role that required collaboration with medical directors and R&D.

Responsibilities

• Managing the product life cycle from development through initial and ongoing tactical deployment.
• Accountable for performing new business technical review, new product market analysis and marketing campaign development/management for defined product segment.
• Assists revenue management with product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders to help meet revenue and profitability goals.
• Work with internal stakeholders to create and implement product plans.
• Work with internal stakeholders to develop, implement and prioritize both short-term and long term marketing objectives, strategies, and tactics.
• Collaborate with corporate communication/marketing to develop a communication plan.
• Define requirements for all technical marketing communications materials and promotional items for individual promotion initiatives within specified product line.
• Work closely with appropriate marketing teams to monitor and respond to client feedback relating to the products and coordinate and document the resolution of identified problems.
• Collaborates with other product managers and internal stakeholders concerning product positioning strategies and feedback from the field.
• Coordinates technical content for participation at trade shows, workshops, meetings with clinicians, hospitals and laboratories and participates as required.
• Create, coordinate and update specified technical product line sales support and training materials as well as information for Requests for Information (RFIs) and Request for Proposals (RFPs).
• Review and provide input to client services for technical information and 'cheat' sheets.
• Provide day to day support of designated product lines, programs and responds to the technical needs of the sales team, client service and customers.
• Tracks financial performance of products and product segments to analyze effectiveness of strategies to achieve revenue objectives and adjust product action plans appropriately.
• Recommend new product ideas to medical director and research scientists.
• Collaborate with senior management, medical directors, technical operations and R&D, to identify technical trends and position ARUP appropriately.
• Perform financial feasibility analyses for new innovation products or services.
• Coordinate a broad range of business activities with Medical Directorship, R&D Institute, Technical Operations and other ARUP personnel.
• May assess product market data by calling on customers with field account representatives and evaluating sales call results.
• Other duties as assigned.

Benefits

• Diversity and professional growth opportunities.
• Commitment to service excellence.
• Involvement with advances in medicine.

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 1,001-5,000 employees