Clinical Marketing Director
About The Position
Join a leading, innovative supplier of life-sustaining respiratory equipment and services dedicated to serving severely ill patients. Our mission is built on a comprehensive, compassionate service model that prioritizes superior patient outcomes. As we prepare for rapid expansion throughout California and neighboring states, we are seeking a Clinical Marketing Director to serve as the strategic bridge between clinical excellence and market growth. This is a high-impact role responsible for translating complex clinical data into compelling value propositions that drive physician adoption and enhance our reputation as a premier DME provider.
Requirements
- Must hold an active RRT (Registered Respiratory Therapist) or CRT (Certified Respiratory Therapist) credential.
- Minimum of 3 years of clinical experience in working as a respiratory therapist with patients; minimum 3 years of experience in healthcare marketing or sales, specifically within home respiratory, Home Medical Equipment (HME) or post-acute care.
- Deep knowledge of respiratory equipment (Ventilators, Vests, Oxygen, CPAP/BiPAP) and the associated disease states (COPD, ALS, etc.).
- Strong understanding of Medicare/Medi-Cal reimbursement rules and DMEPOS quality standards.
- Exceptional presentation and negotiation skills, with the ability to simplify complex clinical data for various audiences.
- Bachelor’s degree required
Nice To Haves
- MBA or advanced clinical degree preferred.
- Fluency in Spanish desired
Responsibilities
- Strategic Planning: Develop and execute clinical sales and marketing strategies for our respiratory portfolio (Ventilators, Oxygen, CPAP/BiPAP) aligned with rapid geographic scaling.
- Value Proposition: Translate clinical evidence, patient outcomes, and physician insights into clear messaging for hospital decision-makers and referral sources.
- Market Positioning: Identify barriers to physician adoption and develop clinical initiatives that support product utilization and procedural growth.
- Referral Growth: Build deep relationships with hospitals, home health agencies, and physician groups.
- Clinical In-Services: Lead high-level clinical presentations and educational workshops for healthcare professionals regarding advanced respiratory therapies.
- Physician Engagement: Serve as the primary clinical point of contact for key opinion leaders (KOLs) and high-volume referral sources.
- Compliance Alignment: Collaborate with the RCM and Compliance teams to ensure all marketing materials adhere to Medicare, Medi-Cal, and HIPAA guidelines.
- Product Launches: Lead clinical marketing components for new product rollouts, ensuring differentiation is clearly communicated to the market.
Benefits
- Comprehensive medical, dental, and vision insurance.
- 401(k) plan and competitive PTO.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1-10 employees
