Client Strategy Principal - Integrated Media

PMG•Dallas, TX

13d

About The Position

At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter. You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next. Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact. As a Principal in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

Requirements

8+ years in digital media strategy or a related field, with a bachelor’s degree or equivalent experience.
A strong background in fostering collaboration, enabling seamless teamwork and alignment across cross-functional teams.
A deep understanding of consulting practices, providing strategic guidance that empowers client success and operational excellence.
Skilled in digital marketing and insights management, driving impactful, data-informed decisions.
A proven ability to excel in marketing digital buying environments and multi-channel marketing, crafting innovative and integrated media strategies.
Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
A focus on client service and coaching, building meaningful relationships and fostering team development.
High emotional intelligence and interpersonal skills to inspire collaboration and build trust with both clients and colleagues.
Exceptional organizational skills and experience with project management approaches such as the waterfall model to maintain efficiency and clear priorities.
A strategic mindset for data analysis, translating complex insights into actionable recommendations that drive measurable client outcomes.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Design and lead full-funnel media strategies that align with each client’s brand vision and goals, incorporating past performance data and utilizing advanced planning tools.
Manage budget forecasts, optimize ad spend, and ensure performance aligns with client KPIs while exploring growth opportunities and demonstrating strong fiscal management.
Build trust with clients as their main contact, deepening business understanding, identifying new opportunities, and ensuring clear, consistent communication at every touchpoint.
Champion innovative media strategies that improve client outcomes and streamline processes, making a measurable impact on operational efficiencies.
Lead the development, presentation, and updates of media plans and deliverables, showcasing thought leadership in client interactions through engaging presentations in Keynote and PowerPoint.
Act as a bridge between clients, internal teams, and external partners, ensuring client needs are met while maintaining efficient team operations to drive omnichannel media strategies.
Oversee budget management and forecasting in collaboration with media teams to ensure well-planned, agile investments that align with performance targets.
Support operational excellence by managing project timelines, go-to-market schedules, and team priorities, implementing systems that streamline project execution.
Proactively resolve challenges that impact team performance or client expectations, delivering actionable feedback and fostering a growth-minded, adaptable team culture.
Collaborate with media and analytics teams to create insightful reports and dashboards that provide data-driven recommendations aligned with client goals.
Oversee campaign performance across all channels, managing budget allocation, recommending enhancements, and addressing issues to maintain alignment with evolving client needs.
Ensure client reporting meets their objectives and provides value and insights across media channels.
Lead test-and-learn initiatives, report on results, and support continuous improvement through testing across media channels.
Stay ahead of industry trends, new platforms, and emerging technologies, offering proactive insights and recommendations that support client innovation and growth.
Develop a comprehensive understanding of each client’s industry, target audience, competitive landscape, and unique selling points to provide tailored, impactful strategic recommendations.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.