The Client Specialist will serve as an internal regional "Influencer" for our operating assets. This person should possess an energetic "Can do" personality who can cultivate brand awareness and reach target audiences. This person will also be looked upon to provide support to individual teams, individual employees and the Regional Manager to overcome any leasing hurdles and achieve portfolio and property goals. Client Specialist reports directly to the Property Manager and the Regional Manager DUTIES and SPECIFICATIONS: Identify/target potential traffic sources specific to community's submarket using trackable methods Engage the submarket through regular social involvement in local events. Supplement existing Social Media campaigns with relevant postings and increase presence/participation (likes, shares, comments, etc.) Review and follow up on site’s weekly marketing calendar. Support brand recognition within each community's submarket Attend monthly resident activities to promote referrals and research community demographic Work with team members to overcome specific objections to leasing Identify traffic/leasing opportunities during seasonal fluctuations in demand Create excitement within teams through encouragement, praise and leadership Work with the ZRS marketing team to increase leads through PPC or other marketing channels Work with outside vendors to ensure content of blog posts, social media marketing and calendars are approved Update the monthly resident event calendar for each site on the web Assist RM in creating creative leasing incentives and goals for the client portfolio Conduct market research to keep abreast of trends and competitor’s marketing movements Assist RM in data collection/entry and pricing recommendations to be introduced to the team and for Yieldstar Assist RM in pricing analysis by walking the site for premiums, identifying strengths/weaknesses against market comps, gathering and entering data to include in pricing workbook Assist in the start-up implementation (keeping Lease Up Checklist updated, ordering promo items / move in gifts, ordering signage, leasing trailer set-up, etc.) Assist with creative and / or brand collateral for new assets including direct mailers, coasters, fliers, or any other collateral/promotional piece Coordinate the implementation of splash pages for upcoming projects and maintain the incoming leads. Lead the transition from Splash page to full website for each new project. Spend time with newly hired associates working on client sites to educate employee on client specifications and asset objectives. Audit internal ZRS programs for the client portfolio on a monthly basis Assist in renewal retention when needed / follow up / worksheets / and adhering to the budget guidelines for turnover whenever possible Prep properties for sale by collecting all necessary documents requested by client Assist in the sale tours when needed Participate and contribute in weekly calls with the client and ZRS team discussing each asset. Assist in monthly in person touch base meeting and quarterly client portfolio review Schedule Shoot2Sell for any asset for the best representation to showcase the community across the web and/or social media platform. Send photos to ZRS Marketing team Assist in completing the Property Information Sheets for each property monthly and loading to each property folder
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
Number of Employees
501-1,000 employees