Client Marketing Specialist

AXS•Los Angeles, CA

24d•$61,055 - $75,000•Onsite

About The Position

The Marketing Specialist develops and executes digital marketing campaigns to support AXS clients in sports, music, and live entertainment. This role leverages AXS-owned media channels, including email, web, and mobile, to drive ticket sales and audience engagement. The position works closely with internal teams and clients to align on strategy, deliver creative assets, and analyze performance. Strong project management, communication, and data-driven decision-making are key to success in this role.

Requirements

BA/BS Degree (4-year) Marketing, Communications, Business, or a related field.
2-4 years Digital marketing, event marketing, or related fields, preferably in live entertainment, sports, or ticketing.
Experience in Google Analytics, Looker, and other data visualization tools to assess campaign performance.
Strategic Thinking: Ability to develop and implement marketing plans that align with business and client goals.
Project Management: Strong organizational skills to manage multiple campaigns, deadlines, and client expectations.
Email Marketing & Automation: Proficiency with tools like Salesforce Marketing Cloud, HubSpot, or Mailchimp for email marketing campaigns.
Graphic Design & Video Editing: Familiarity with Canva, Adobe Photoshop, Premiere Pro, or similar tools for content creation.
Strong oral communication and writing skills
Exceptional organization skills with change agility in order to adjust to business needs

Responsibilities

Develop and execute client-facing marketing plans using AXS’s owned digital and media assets, including email, website placements, mobile push notifications, and paid campaigns.
Curate audience segmentation strategies—such as past purchasers, lookalike artists, genres, and geographies—to build high-performing target groups for each campaign.
Analyze campaign performance, deliver insights to internal team that inform ongoing optimization and client strategy.
Serve as the primary marketing liaison for strategic clients and internal stakeholders, ensuring clear, consistent, and collaborative communication across all initiatives.
Partner with internal teams to identify and propose ad-hoc marketing solutions aligned with client needs and business goals.
Analyze performance data using platforms like Looker, Adobe, and Salesforce to improve conversion, targeting, and media value.
Create compelling decks, presentations, and reports to support internal strategy and client communication.
Contribute to the planning and execution of nationwide discount campaigns, ensuring brand consistency, strong messaging, and user-friendly splash page design.
Manage splash page functionality, coordinate Adobe tagging, and implement updates as needed to support campaign visibility and performance.
Collaborate cross-functionally with teams such as client services, design, sponsorship, product, and data to align on marketing strategies and deliverables.
Support special projects and assist with other marketing tasks to help the team meet evolving priorities and objectives.