Client Engagement Marketing Consultant

Truist • Charlotte, NC

3d

About The Position

Build and drive valuable relationships with client marketing team, marketing centers of excellence, internal business partners, external partners to translate business, client, and product strategies into supporting marketing strategies. • Define execution plans and timelines in support of client engagement marketing strategy for events, trade shows and conferences. • Collaborate with internal and external marketing partners to develop and execute marketing programs for the business. • Manage relationships with vendors and trade show/conference contacts. • Document and report post-engagement results summary for review, and schedule/facilitate lessons learned discussions with marketing and business partners. • Support Salesforce marketing campaigns. • Manage projects and marketing budgets. • Stay abreast of best in class industry trade shows, conferences, events and experiential marketing delivery channels. • Ensure alignment of all strategies to the Truist Purpose and Brand. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Apply in-depth knowledge of marketing best practices derived from experience. Lead execution of marketing projects with manageable risks and resource requirements. Exercise judgment based on the analysis of multiple sources of information. Impact a range of client, operational, project or service activities within own team and other related teams. Act as a resource for teammates with less experience. Ability to work independently and receive minimal guidance. Deliver marketing programs on budget and on time. Strong personal presence. Other duties, as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 4+ years of related experience or an equivalent combination of education and experience
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• Experience managing projects or project work streams
• Experience with Salesforce or CRM systems
• Knowledge of the clients and industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Proficient in Microsoft Office

Nice To Haves

• MBA or Master's degree in related field
• B2B marketing or sales experience
• 6+ years of related experience
• Previous experience in financial services, retail or packaged goods industries
• Consumer/Commercial/Corporate/Wealth banking client, relationship, product and/or segment marketing experience
• Client services or hospitality experience

Responsibilities

• Build and drive valuable relationships with client marketing team, marketing centers of excellence, internal business partners, external partners to translate business, client, and product strategies into supporting marketing strategies.
• Define execution plans and timelines in support of client engagement marketing strategy for events, trade shows and conferences.
• Collaborate with internal and external marketing partners to develop and execute marketing programs for the business.
• Manage relationships with vendors and trade show/conference contacts.
• Document and report post-engagement results summary for review, and schedule/facilitate lessons learned discussions with marketing and business partners.
• Support Salesforce marketing campaigns.
• Manage projects and marketing budgets.
• Stay abreast of best in class industry trade shows, conferences, events and experiential marketing delivery channels.
• Ensure alignment of all strategies to the Truist Purpose and Brand.
• Apply in-depth knowledge of marketing best practices derived from experience.
• Lead execution of marketing projects with manageable risks and resource requirements.
• Exercise judgment based on the analysis of multiple sources of information.
• Impact a range of client, operational, project or service activities within own team and other related teams.
• Act as a resource for teammates with less experience.
• Ability to work independently and receive minimal guidance.
• Deliver marketing programs on budget and on time.
• Strong personal presence.
• Other duties, as assigned.

Benefits

• All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level