Client Associate Director - Retail

Brainlabs

4d•$95,000 - $139,000•Onsite

About The Position

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology. Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture. As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code. This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together. You can read The Brainlabs Culture Code in full here. So you’re interested in becoming a Client Associate Director? Let's dive into what that means: As a Client Associate Director at Brainlabs, your singular focus is growth: growing your clients’ businesses, growing our business, and growing the careers of your team. Our Client Associate Directors are media planning experts who connect channels and platforms to unlock growth through truly integrated media. They apply the right measurement methodologies and use rigorous testing to deliver measurable commercial impact. In this role you will: Be the day-to-day client contact, understanding their business and leading the design & execution of full-funnel media plans Ensure best-in-class planning principles are applied to cross-channel plans Be responsible for delivering the optimal channel mix, building on past performance and leveraging advanced planning tools for budget optimization Own budgets and outcomes, collaborating with practice & channel teams to ensure investments are well planned, flexible, and aligned with goals Monitor omnichannel campaign performance, ensuring recommendations and optimizations are effectively executed & troubleshoot as needed Stay informed on industry trends, new platforms, and technology advancements Work directly with media partners, incorporating them into media plans as relevant Build workback plans and set external and internal expectations on testing timelines

Requirements

5+ years’ experience delivering full-service, integrated media solutions, ideally within Retail or eCommerce vertical
Experience at an independent media agency
Channel planning experience with a strong integrated media planning and strategy background
Experience in modern measurement, including using outputs from MMM and MTA models
Experience with Retail Media platforms, such as Amazon and Walmart
A systems-thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies
An entrepreneurial mindset, working independently and with subject matter experts, with a spirit of ownership
A consultative approach to developing solutions to complex business problems
End-to-end understanding of full-service agency delivery, from strategy through activation and optimization
Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions
Strong team management skills, with the ability to manage a diverse team spanning multiple channels, geographies, and skill level
Ability to thrive working in person and virtually with clients and teams
Client references available

Responsibilities

Be the day-to-day client contact, understanding their business and leading the design & execution of full-funnel media plans
Ensure best-in-class planning principles are applied to cross-channel plans
Be responsible for delivering the optimal channel mix, building on past performance and leveraging advanced planning tools for budget optimization
Own budgets and outcomes, collaborating with practice & channel teams to ensure investments are well planned, flexible, and aligned with goals
Monitor omnichannel campaign performance, ensuring recommendations and optimizations are effectively executed & troubleshoot as needed
Stay informed on industry trends, new platforms, and technology advancements
Work directly with media partners, incorporating them into media plans as relevant
Build workback plans and set external and internal expectations on testing timelines

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