Chief Sales Officer

Fitt Talent Partners

About The Position

Are you a strategic sales leader with a builder’s mindset and a track record of scaling CPG brands through national retail? Do you know how to unlock distribution at scale, manage major retail partnerships, and build a sales machine that drives both velocity and brand equity? We are looking for a Chief Sales Officer who combines vision with execution — someone who understands that hydration is life and knows how to bring that mission to millions of consumers through world-class retail execution. If you thrive in high-growth environments and want to help build the next iconic beverage brand, this role is for you.

Requirements

Proven CPG Sales Leader
10+ years of CPG sales leadership experience, with a strong preference for beverage, hydration, or functional nutrition categories.
Retail Expansion Expertise
Deep experience working with major national retailers including Walmart, Target, Kroger, Costco, Walgreens, and similar accounts.
Existing buyer relationships strongly preferred.
Demonstrated track record scaling emerging brands from $10M to $100M+ revenue through retail expansion and velocity growth
Able to develop long-term strategy while executing at the ground level with retailers, brokers, and distributors

Responsibilities

Own National Sales Strategy
Develop and execute the overarching sales strategy, driving revenue growth across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships.
Build and Lead the Sales Organization
Recruit, mentor, and scale a high-performance sales team including:
National Account Managers
Regional Sales Directors
Distributor / DSD management
Field sales and merchandising teams
Establish a culture of accountability, ownership, and high performance.
Expand Retail Distribution
Drive strategic expansion across major retailers including:
Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon
Emerging national and regional accounts
Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs.
Drive Velocity and Retail Performance
Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility.
Manage Strategic Retail Partnerships
Serve as the executive relationship owner for key retail partners, distributors, and broker networks.
Own Sales Forecasting & Revenue Growth
Develop accurate forecasting models and sales plans that support company growth targets.
Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity.
Identify New Channels & Market Opportunities