Chief Operating Officer

10X Business Consulting•Los Angeles, CA

About The Position

The COO will be on a path to become CEO/President after a successful trial period. This executive will lead the strategic, operational, and financial performance of a high-growth private label bottled water company. The role involves driving revenue expansion across key channels —including casinos, hotels, golf courses, event centers, restaurants, clubs, etc —while maintaining competitive pricing, strong customer relationships, and operational efficiency. The role requires a market-savvy leader who can scale the business to achieve $5M in profit within three years.

Requirements

Proven executive leadership experience (CEO, President, COO, or senior sales executive) in beverage, CPG, or private label consumable industries
Demonstrated success scaling a business and achieving aggressive profit targets
Strong relationship-building and negotiation skills with enterprise-level clients
Expertise in pricing strategy, cost analysis, and margin optimization
Deep understanding of sales channels including hospitality, golf, clubs, event centers, retail, and gaming industries
Excellent leadership, communication and decision-making skills with cross-functional teams
Self motivated to succeed above and beyond one’s self
Execution-focused with a growth mindset

Responsibilities

Develop and execute a 3-year strategic plan to achieve $5M in profit
Identify and secure high-value accounts across hospitality, retail, casino, events, clubs and golf sectors
Drive top-line revenue growth while maintaining margin discipline
Build and maintain executive-level relationships with key customers
Conduct in-person client meetings 2–4 times annually to strengthen partnerships and drive upsell opportunities
Lead negotiations on large-scale contracts and private label agreements
Competency in successful Request For Bid (RFB) customer demands
Leadership for problem solving and results driven resolutions
Continuously analyze market trends, customer demand, and competitive positioning
Develop real time dynamic pricing models to remain competitive while protecting margins
Identify opportunities for expansion, product differentiation and new channels
Continual close collaboration with production and supply chain teams to control costs and optimize pricing
Align sales forecasts, customer service and production capacity
Improve efficiencies to support scalable & profitable growth
Own full P&L performance with emphasis on profitability, cost control
Establish KPIs and performance metrics to track progress toward growth targets
Adjust strategy proactively based on financial performance and market data