Chief Marketing Officer, Tate's Bake Shop

Mondelēz International•East Hanover, NJ

About The Position

As the senior most marketing leader across all brand marketing, product portfolio and digital commerce functions for Tate's Bake Shop, this role is responsible to drive the vision for the Tate's brand and co-pilot growth for the total business. The Chief Marketing Officer reports to the CEO of Tate’s and is a key contributor to the cross-functional Leadership Team. They lead the Tate's marketing organization which includes a team of 5. In addition, this key leader is also responsible for overseeing the Tate’s Bake Shop retail flagship location in Southampton, NY. This role is responsible for growing the business across all channels, with a particular focus on driving Household Penetration through Food & Mass, Natural/Specialty, eCommerce/Direct-to-Consumer platforms and Retail Bake Shop operations, while also managing the Marketing budget and delivering the P&L. The ideal candidate balances classic CPG discipline with the agility to challenge convention and roll up their sleeves to problem-solve at this transformative stage in the business life cycle. They are a strong collaborator, working closely across functions such as Sales, Finance, Operations and R&D, navigating ways of working to deliver growth, often on a compressed timeline.

Requirements

Challenger brand mentality to innovate and drive best practices of marketing, product development and activation
Marketing and category leadership in a matrix environment, with a determination to win
Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
Strong, clear communicator
Independent and self-initiated thinker with entrepreneurial spirit
Eye for design to grow premium, distinctive brand assets across all brand touchpoints
Understanding of growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
Curiosity and passion to spot trends and develop future forward products, plans and marketing activations
Agile, action-oriented and able to keep pace with a fast-moving organization
Resilient to get things done
Proven Business Results: Proven experience in developing 360° brand equity activation campaigns that drive growth in today’s highly competitive marketplace
Deep understanding of consumer and competitive landscape to identify opportunities for growth and drive competitiveness
P&L ownership and delivery of Annual Contract (AC) for the business (top- and bottom-line)
Experience setting brand guardrails for cross-functional teams, including marketing managers and sales, supply chain to ensure delivery of the P&L
Decide on end-to-end trade-offs upon consultation with other commercial leaders (e.g., decisions on contingencies to close top or bottom-line gaps to plan)
15+ years of relevant marketing experience, ideally in both entrepreneurial and corporate environments with preference to individuals with food CPG experience.
Extensive experience in analyzing syndicated data, with ability to identify drivers and drags of the full product portfolio
Extensive experience in media, including marketing mix analysis and ROI modeling
Previous experience owning a P&L

Nice To Haves

MBA preferred

Responsibilities

Lead the Tate’s Bake Shop brand vision and positioning in partnership with CEO, rooted in brand heritage, consumer insights, and cultural relevance.
Act as the brand steward, ensuring consistent storytelling across every brand touchpoint.
Develop and lead compelling 360° brand equity activation campaigns that drive affinity, awareness, and ultimately drive Household Penetration (HHP) and velocity in partnership with external agencies with a digital-first mindset.
Develop marketing communications and oversee media plans with a challenger brand mindset as well as PR, social, events and activations.
Own the full portfolio management and product plans, in partnership with Sales and customers to develop integrated business plans.
Lead the Innovation/Renovation pipeline and commercialization (fully, through to go to market with a focus on next 12-36 months)
Lead eComm channels in Pure Play and Direct-to-Consumer, including social commerce and corporate gifting.
Partner with the Mondelez Shopper Direct Store Delivery (DSD) Marketing organization, responsible for collaborating on annual Strategic Marketing Guide (SMG) programs for Food & Mass channels.
Lead in-store shopper marketing strategy, omnichannel marketing and retail media programs for Club, Drug and Natural channels in partnership with the Tate’s Sales team.