Chief Marketing Officer [HT-988937]

VisionSpark•Shelby Township, MI

5d•Onsite

About The Position

ALLURE MEDICAL CHIEF MARKETING OFFICER THE PERSON Are you a proven executive marketing leader who has built and scaled brands in complex, consumer-facing businesses? Do you thrive in environments where strategy, data, and creativity must work together to drive measurable growth? Have you successfully led enterprise-level marketing efforts across multiple markets, service lines, or locations? If you are a strategic, data-driven marketing leader who has scaled brands and revenue before, we want to talk to you! Our ideal Chief Marketing Officer is: Strategic and Vision-Driven: You think beyond short-term campaigns and daily tactics. You bring a clear point of view on brand, growth, and market positioning. Consistently connecting long-term vision to practical, executable strategy. Data-Led and Financially Disciplined: You make decisions grounded in metrics, performance, and return on investment. You’re comfortable owning Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention, and budget accountability by using data to create clarity, not complexity. Curious and Multi-Dimensional: You’re genuinely interested in learning Allure Medical’s diverse service lines and patient journeys. You shift between markets, regions, and offerings without losing strategic focus. You are not a “one-track thinker” and thrive in complex environments. Confident, Humble, and People-Centered: You lead with presence and emotional intelligence by building trust quickly, communicating clearly, and developing high-performing teams. You bring confidence without ego and accountability without intimidation. Resilient and Ownership-Oriented: You’re self-driven and dependable in fast-moving, growth environments. You are willing to challenge the status quo and make hard decisions when needed; along with taking full ownership of outcomes and follows through. Our ideal Chief Marketing Officer is a forward-thinking, composed leader who brings strategic focus and imagination to everything you touch. You see opportunities where others see complexity and have the adaptability to evolve strategy as markets, service lines, and patient needs change. You blend creative thinking with disciplined execution, building a brand that is both inspiring and scalable. In this role, you shape the future of Allure Medical by creating clarity, driving sustainable growth, and establishing a powerful, recognizable presence across every market we serve.

Requirements

10+ years of senior marketing leadership expertise (CMO, CGO, or equivalent) in a consumer-facing (B2C) business.
Hands-on experience managing large marketing budgets of $4M- $10m annually ($100M in annual revenue) with clear ROI accountability.
Strong ownership of performance and growth metrics, including CAC, LTV, retention, digital acquisition channels, analytics, and funnel optimization efficiency.
Demonstrated experience leading and developing marketing teams (3–7 direct reports) while building and executing scalable marketing strategies in multi-location or growth-oriented organizations.

Nice To Haves

History of operating in regulated consumer services, such as healthcare, wellness, aesthetics, dental, med-spa, or franchise-like multi-site businesses.
Familiarity leveraging CRM systems, marketing automation, lifecycle marketing, and AI-enabled tools within technology-enabled or telehealth-supported service environments.
Prior experience supporting or scaling membership or subscription-based models.
History of increasing customer or patient lifetime value while helping scale organizations from approximately $30M to $150M+ in revenue.
Background working with established business operating systems such as Entrepreneurial Operating System (e.g. EOS®, Pinnacle, or equivalent frameworks).
Strong industry network, including media, influencer, or strategic partnership relationships.

Responsibilities

Develop and lead one-year, three-year marketing, and growth strategies.
Own enterprise marketing performance, including CAC, LTV, retention, and new patient acquisition metrics.
Build a repeatable, scalable growth model across markets and future locations.
Balance long-term brand strategy with near-term performance goals.
Define, strengthen, and scale the brand across all service lines.
Create clear positioning and go-to-market strategies for diverse and evolving offerings.
Simplify complex service lines into compelling, patient-centered value propositions.
Oversee all marketing channels and acquisition funnels, including paid media, SEO, email/SMS, CRM, and lifecycle marketing.
Establish testing frameworks, dashboards, and KPI accountability.
Lead creative and campaign strategy to ensure consistent, high-impact storytelling.
Manage a $4M+ annual marketing budget, optimizing spending for efficiency and ROI.
Lead and hold agencies, vendors, and partners accountable to performance standards.
Evaluate and implement marketing tools and technologies to support scalability.
Lead, develop, and scale a high-performing marketing team (4–6 direct reports).
Establish clarity, structure, and accountability within the marketing function.
Partner with operations, clinical leadership, and executives to align marketing with patient experience and capacity.
Ensure all marketing initiatives comply with healthcare regulations, HIPAA, and advertising standards.
Protect and strengthen brand trust through disciplined governance and risk management.